Growth Hacking for eCommerce: Tips to grow your online store

When you already have an online store with time in the market, one of the biggest challenges is its growth, obtaining more customers, increasing its average ticket and increasing the buyback. But for this there are several tactics that allow you to achieve this goal , one of those that significantly increase this growth is Growth Hacking.

But like all types of strategies, it is important to implement it little by little and measure its results to verify its effectiveness.

What is Growth Hacking

First of all, we are going to know well what Growth Hacking is, because although it sounds familiar to some, for example it is a highly demanded profession in the United States, it may not be as well known by many.

The term is composed of two keywords that can give an idea of ​​what it implies: Growth and Hacking, which is the action of hacking, not negatively distorted, but described as an ability to use hacks, tricks to program creative solutions that can solve problems .

Growth Hacking to grow your eCommerce

This tactic is very important to apply to your online store because it arises from the sole premise of growing and growing. A Growth Hacker is responsible for making decisions aimed at growing your company and the way they have to achieve this is through a redefinition of products and their distribution to reach the maximum number of people possible .

Although a marketing professional has this objective, Growth Hacking is much more intense or obsessive because it is its sole purpose.

Due to having so much fixation, new methods and tools of Growth Hacking have been developed that have become the bases of a growth strategy , ideal for any company and more so for a startup that needs to achieve great things with little investment.

Growth Hacking Differences

This marketing strategy is based mainly on using digital tools, especially free ones, for all your publications, thus achieving economy and effectiveness.

The main ingredients needed for Growth Hacking are: creativity , to find different solutions to problems; analysis of market and user behavior data to create effective strategies; and ability to program ideas to make Growth Hacking work.

Steps prior to the implementation of Growth Hacking for eCommerce

Before starting to carry out Growth Hacking actions for eCommerce site, we must have a dashboard that shows us the growth of our store in the period to be analyzed in order to be clear about the current situation of our digital business and where we are going to direct it.

Some tactics to drive growth in your e-commerce

1. User-generated content sections

None of your marketing and advertising efforts will ever be as powerful and effective as a genuine review . This tactic has to do with taking advantage of word of mouth messages: content generated by your users in the form of comments, written or YouTube TV video testimonials and other forms of praise from current customers, as a way to attract new customers to try your products.

To implement this tactic, reviews and testimonials must be incorporated into each of the store’s products and coupons.

2. The guest blogger

Having a blog in your own online store is a way to build and consolidate relationships with customers, but to drive more traffic and connect with more people who would be interested in buying your products, you need to generate topics of interest to reach new audiences and attract them .

One way to do this is by offering an article from a guest recognized in the industry your products are targeting . You can make a list of potential bloggers – the blogs you choose must relate to or align with your products and business in some way.

3. Thank you cards

Sending personalized thank you cards (they can be handwritten) to new customers is one way to impress them, convince them to buy again, and influence them to tell others about your business.

In an age where everyone is over-automating to the point where people cannot tell if there really are people behind the business they are buying, you can stand out from the competition by offering a personalized, genuine and thoughtful service to human beings. real .

4. Buyback email

PREMISE: Your current customers are more valuable than your potential customers , so it is important that you do what you can to get them to buy from you again.

This tactic is pretty simple: After a customer buys, send them an email 10-15 days later inviting them to buy again. This is how you remind them that you are interested in helping make their lives better, easier, more fun, etc.

The email may include a link to the product you last purchased or links to related products ( cross-sell ). You can even offer them something special in exchange for buying again , like: free shipping, an added gift, or discounts.

5. Relaunch your products

This refers to launching a product that you had or a variation of it as new , not to deceive anyone because it is launching it in markets where it is not yet known if it represents a utility for them.

If you have, for example, a hair straightening product that eliminates dandruff, you can position it for both audiences , both for those who want straight hair and for those who want dandruff-free hair.

The messages for each target are different and you have to send special messages that seem to be only for them .

6. The freemium versions

This is one of the best known Growth Hacking techniques for eCommerce that most startups use. It is to offer a free version of your product with limitations that are eliminated with payments or subscriptions . Example Linkedin, Dropbox, Spotify, Semrush and almost any digital tool. You can also give free trials for 30 days.

Today it is impossible to compete without a freemium version of a new product, unless your company is well known.

There are many other ways to encourage the growth of conversions in online stores, the main thing is that businesses understand that for this the service must ALWAYS be focused on the user and their satisfaction .