Content is King and we know that Bill Gates always gets things right. The world has realized this with a sense of enthusiasm in 2020. The citizens of the Internet have clicked en masse on to various CMS systems like WordPress and Wix. There are in excess of 500 million blogs out of various websites that are snapping at the heels of the 2 billion club. Based on the total number of Internet users, it should be noted that 8% of the world’s internet users are not on social media, which suggests opportunities for future growth. Your website’s content determines which keywords the pages on your website will rank for. Content that is unique and relevant to the intent of the keyword search will rank higher than content that does not satisfy searcher intent.
The degree of credibility and authority are two litmus tests for blogging success. Consider someone like James Altucher who has great engagement in whatever medium. His posts on his own blog are shared widely. Sharing your expertise, experience and knowledge will make you stand out. This is based on what you share and how valuable your content is. Remember — engagement is based on how effectively you solve other people’s problems. To be a true thought leader, you should also showcase insight and analysis on challenges facing your audience. Your thinking is visionary and thoughtful. It is your passion that will shine through when it comes to the knowledge that you impart.
Consider having an ad-free and user-friendly comments system to help you in your journey to get some great engagement and conversions. Commenting on a blog could be simply described as the act of commenting on the content within a blog. Blog comments are a brilliant approach to boost relationships with other bloggers, drive traffic, seek guest posting opportunities, amplify your knowledge, build links, attain expert status, and more. So, as people are often concerned about this exercise, it is impossible not to be concerned about improving the engagement of blog comments.
Having said that remember that social media is also a force to be reckoned with. You see, social media is about connecting, building relationships and getting traffic from social media networks. It strengthens the middle of the funnel and creates engagement. People were usually cruising through a social network when they found your brand. They have weak intent, but they are more likely to share and spread awareness. Social fans and followers often influence potential buyers. Having said that seo vs social media is not a redundant topic at all, and both need to be considered together when it comes to a content strategy.
All in all, remember that content is of great importance when it comes to marketing type mark online. With that said while SEO is certainly important so too is the aspect of social media, which should also be utilised.