Emails are one of the most widely used tools for communication. People use it globally to connect with their loved ones, officials and colleagues. What if you can use emails to digitally increase the sales of your business? Email marketing was introduced to connect companies or businesses with their customers in a personalised way. Email services are one of the most popular methods used by various companies to connect with their customers.

What is email marketing?

Email marketing is used by companies when they are interested in sending commercial messages to their customers. The messages are generally about their products, services and store updates. It is a direct way to communicate with the consumers and provide them information on the latest developments in the business venture. 

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What are the different types of email marketing?

The technique of marketing campaigns is popular globally. People organise these campaigns to increase the sales of the business. There are various types of marketing emails as mentioned below:

• Informational emails:

They are generally used for spreading information about certain specific topics. Companies try to communicate with the customers through different methods such as newsletters and daily announcements. 

• Newsletters: It is one of the most profitable and engaging ways to connect with the target audience. Generally, campaigns and promotions are required to gain subscribers. Once your company’s website has a good number of subscribers you are ready to spread the latest information and announcements about your products through the newsletter you create. You can also use logos and designs to market your newsletter easily. Sending information through these newsletters will help in establishing a personalised contact with the customers. You can share the latest offers such as discounts, interesting stories about the manufacturing process and store updates.
• Announcements: Your customers will be interested to gather more information about your store or business venture when you will provide quality services to them. Email marketing is one of the easiest methods to share the latest announcements with the target audience. You can communicate about the latest developments, offers, thoughts and tips through e-marketing.

• Promotional email:

Promotional emails can be spammy sometimes but they are an easy way to increase reach and visibility on the internet. Large email marketing campaigns are organised to send bulk emails for the promotions of the latest products and services. They have CTA [call to action] embedded in them. Users can make specific actions after reading the emails. They can visit the website, directly contact the store and can even make a purchase. 

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• Welcome emails:

When you apply for a new job, make a purchase, create a new account or subscribe to newsletters you will notice some welcome emails. You can use welcome emails to generate more sales and brand awareness for your company. It is a smart method to reach the customers personally. You can also add links to the website and provide information about the business or company to gain attention from the audience.

• Dedicated emails:

They are used to represent the latest offers introduced by the company to the audience. Dedicated email marketing is used for promoting a single product or to generate awareness about a new launch. They have a specific call to action. Companies generally use this method to promote a single or a new product in the market. 

• Sponsorship emails:

Sponsorship email campaigns are used to increase communication and business networks. You can use them with display ads. The display ads are based on the paid media strategies. These ads will display affiliate advertising, mobile advertising, display advertising including many more. This method will help in increasing the reach of your products. You have to communicate with the manufacture of ads about your needs before initiating the process of sponsorship mails. 

• Transaction emails:

They are sent when you participate in a webinar, purchase a product through online markets or fill a form for an online course. They are commonly known as ‘thank you emails’. These emails provide information about the shipment details and the specific actions you are interested in including many more. 

• Re-engagement emails:

When your customers are inactive an action plan is required to gain their attention. Re engagements, email marketing technique is used to reconnect with customers. You can easily provide them information through emails and can remind them about the relationship you have built with them. This type of communication can change the decreasing sales into increasing graphs of the sales.

• Brand story emails:

Storytelling is a popular form to create bonds with the audience. You can share insights about the creation of your brand through emails and can gain visibility through it. It will help in creating a personalised connection with the customers and can increase sales of your products. The emotional connections can be a winning situation for your services and products. 

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Request review emails:

Review emails can always help in increasing the rankings on various search engines such as Google. You can always contact your happy customers through the review emails and ask them for opinions. Before buying a product or service customers always check for a review. Good ratings, reviews and opinions about your brand will attract a target audience. Additionally, ratings can also help in increasing the sales of the company. You should always include emails asking for a review in your social media campaigns to gain more recognition. 

How can I design my email?

Email designing is a crucial step in the marketing campaign. You must focus on the quality of the content and design before sending them to customers as your emails are the main tool for communication. A designer before starting the process must focus on the following points:

• Calls to action
• Font
• Layout
• Colour
• Identity
• Images
• Templates
• Content

Every detail of your email must be professional and engaging to increase the sales of your products. You can also add logos or e-signatures to authenticate your brand.

How can I build the list for initiating the email campaigns?

If you have decided to invest your time and money in digital marketing campaigns then you may focus on building an email marketing subscribers list.

You can follow the steps mentioned below to build an email list:

• If you are having an official website for your business then this starts by creating a signup form. People visiting your website will be interested to gain more knowledge about your venture and signing up will help you to gain more subscribers.
• You can create interactive social media profiles and to gain more sign up entries. Interact with your social media audience and share your designed sign up form to generate subscribers.
• Offer discounts or host contests. These techniques will help in generating the required publicity for your brand and you can build a list for bulk email procedures.
• Additionally, you can always try to create easily shareable emails. Sharing is one of the most effective methods to increase sales for the company.

How can I start my email marketing campaign?

You can initiate the campaigns by involving various tools such as social media and interactive interfaces. 

Some of the tips for hosting a successful campaign are mentioned below:

• Always plan your moves. You should remember that your digital marketing campaigns will be successful when you will act according to a plan. Define your goals and invest your time accordingly in each department.
• Identify your audience. You can successfully run the email campaigns when you have identified your audience. If you are having a young generation then you can add more elements related to their environment, if your brand is kids friendly then you must add elements that can impress their parents and so on.
• Create meaningful content. Content creation is an art and you must create it according to the relevance. Your services will be identified through the content and your audience will interact with it thoroughly. So you must create your content properly and check for the quality.
• Schedule to email frequency. You can always decide the frequency with which you are sending emails. Scheduling your actions and working according to them is always a better plan. Your schedule will depend upon certain factors such as sending frequency, digital marketing’s targets strategies and content creation.
• Properly design your emails. Specific colour combinations, logos and other elements of designs are required for increased brand awareness. You must design your mails properly before sending them as they will decide the future of your brand!
• Measure your performance. You should always test your performance and make changes if required. Proper testing is required for creating a powerful brand.

How can email marketing increase sales?

Email marketing is always beneficial if you work according to the plan and move towards your goals strategically.

 The sales will increase if you:

• Create content according to the target audience. Content creation according to the audience will help in generating an emotional bond with the customers. You should always focus on the content that you are providing to your customers.
• Collect information through surveys. Going through valuable information through emails is necessary for your business. Feedback is an important part of the campaign. Focus on requesting feedback and review emails to gain more reach across different platforms.
• Increase communication with your audience. Maintain transparent communication with your audience. When you will share a backstage story such as insights about the manufacture, struggles for generating a brand, etc. your audience will get highly connected with your services.
• Always invest in cost-effective campaigns. Many areas are offering high-cost campaigns but you should always invest in pocket-friendly packages. When you are hosting digital marketing campaigns try to keep them low cost and rewarding to create a goodwill image of the brand.
• Always try to self promote your products. Digital marketing and other forms will help in promotion but you must invest your time in self-promotion. This will create a positive outlook for your brand and services.
• Contact media agencies. Print and digital media are the places where your brand will be highly recognised. So you can invest your money in some media agencies where they will promote your brand and can help in creating a goodwill image of products.
• Always try to generate traffic for your website. When you start a business your primary focus should be generating traffic for the website. Traffic will generate more leads and will help in generating increased sales for the brand.
• Create interactive social media profiles. When you send personalised emails to your customers they will gain trust in your brand. To gain more audience you can add links to your various social media profiles in the emails. Additionally, you should always try to create easily shareable and interactive social media posts and handles to target the audience.

Last but not least you can decide the fate of your brand. Patience and consistency are the keys to the success of your business or brand. So never stop learning and try to learn skills that are helpful for your business. Remember failures and success are part of life and the business world. So start your journey today and lead a successful business ahead. 

Author Bio:

Caroline Lee, Co-Founder of CocoSign. Interested in marketing, business management, remote work, trends, etc.

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