Does your business have its own dedicated Instagram handle? Then congrats on entering the sphere of social media marketing!
If you really wish to create a buzz around your product or service, you need to have a robust marketing strategy. You already have the best Instagram video editor that is going to increase your followers by many folds.
However, all your efforts will go in vain if you fail to establish your brand. Remember, one of the primary reasons that you have created the social media account is to connect with existing and potential customers and establish trust in your offerings.
So how do you earn this trust and integrity just when you are starting off as a small or medium enterprise? The best way to add credibility to your SME is through the little blue badge with a tick across it. Yes, we are talking about getting verified!
Fortunately, you do not have to be a celebrity or a multinational corporation to get your account verified on Instagram.
Steps to Get Your SME Insta Handle Verified
We will walk you through the entire process of getting your Instagram verified for your SME
1.Recognize Who Can Get Verified
Before August 2018, only celebrities, major brands, and public figures could get their Instagram accounts verified. However, Instagram updated its terms to allow well-known and highly searched for individuals, brands, or entities to earn the coveted blue badge.
Further, your business must be in a position to identify itself and in compliance with the Community Guidelines and Terms of Service as dictated by Instagram.
2.Ensure That Your SME Account is Verifiable
Once you realize that your account meets the above criteria, it is time to polish your public details to ensure greater credibility to your account.
In order to gain authority, your account needs to be:
If you notice something lacking in your account, make up for it before you apply for verification.
3.Steps to Apply for Verification
Here’s how you can apply for account verification:
Once you submit all these details, Instagram will now verify them.
4.Wait
After applying for verification, all you have to do is wait. It takes about a couple of days for Instagram to process your request. Once everything has been verified, Instagram will update you on the status of your application the moment they decide on whether to accept it or otherwise.
In the unfortunate circumstance that your application gets rejected, you can retry after 30 days.
Do bear in mind that Instagram never asks its users to pay any cash for account verification. Any such communication that you may receive is a scam.
Tips for Getting Your SME Account Verified on Instagram
While the above steps to get the verification may be easy, you can improve its chances through the following ways:
Final Thoughts
A verification badge lends authenticity to your brand. Therefore, it is highly advisable that SMEs put in the effort to unlock this feature and put it to good use. One of the biggest advantages of verification is the large follower count, which will have a cumulative effect on your brand presence.
Once you have these basics in order, your Instagram account (along with your business) is bound to flourish!
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