How Can You Increase Your Ecommerce Conversion Rate With Push Notifications?

Push Notifications is an effective way if you’re working towards lead generation.
Owning an e-commerce portal and not opting for a push notification service is a recipe for failure and you certainly don’t want that! Right?
There are many ways to get started with push notifications services.
If your website rests on the WordPress CMS, WordPress Push Notifications could be the perfect beginning to start interacting and engaging with your customers.

To hit the efficacy with your business goals and get the most promising experience with the push notifications, follow the steps:

1. Select the Right Category:

Push Notifications can be of many types. Ranging from price alerts to sending a motivational tip of the day, there is a lot that you could do with push notifications.
There are ’n’ number of ways in which you can stay connected with your customers, or so to say, occupy a significant spot in their smartphones and minds too.
Choosing the right category of push notifications is the key to generating greater leads for your business. Accessing the metrics and framing the notifications of the desired format and category is what would bring the desired results for your business.

2. Include Real-time Updates:

Adding value and relevant info in the push notification is one way to make your push notifications much more desirable.
Sending location-specific notifications or real-time updates can be a great way to engage your customers. Not only will it keep the readers interested in your push notifications but will deliver your customers the information they are willing to know.
For Instance: If a customer has placed an order with your e-commerce app, rather than sending him the updates about the future sale, it is much more relevant to send him the notification allowing him to track the location of his last purchased item.
This will allow your business to kill two birds with a single stone where you’ll be able to pick up the performance metric (like improvising the open rate, click-through rate) while building a stronger trust and reliability factor with your customers.

3. Keep an Eye on Performance Metrics:

There is no way to improve performance without measuring it. If you wish to make the right decisions in the context of push notifications, then measuring the performance metrics is where you’ll find the answers to most of your questions.
Questions like:
What type of notifications pitches the higher click-through rate?or
What percentage of people are willing to opt-in for the subscription of your push notifications?
What exactly is your buyer persona? Or
Whether the push notifications can generate revenue as per the set goals or not?
Finding the answers to these crucial factors is what will help you reap the maximum output from the push notifications.
Also, don’t forget to analyse these from time to time as results may vary or differentiate depending upon the response of your customers.

4. ‘Interactive’:

Keeping a push notification interactive is to keep it crisp and precise. You must avoid jargon or confusing texts that could straightaway kill the interest of your readers.
Push notification must include the creative, informative and exciting tinge at once so it could trigger the action that you intend your customers to take after reading the push notification.
It must reflect in a sense that a notification has come their way to engage them in an interesting interaction and not for some brand promotion.
Giving your customers a chance to smile and get excited by the notification is an excellent way to make it for your business as well.

5. Make it User Friendly:

By user-friendly we mean framing your push notification in a way that qualifies every parameter that it must- to be called as ‘user friendly.
Whether it’s about keeping the notification short and simple or sending along an attractive visual to entice the interest of your audience, a push notification must be sorted and well-conceptualized in every aspect to be able to spill its magic in a single glance.

Conclusion:

Push Notifications can be a fantastic tool if it is rolled out following an expert strategy.
In push notifications, It is equally important to check on the performance metric for it not only tells whether you are moving in the right direction or not but helps you formulate the business strategies based on the response that comes from your customers.
Incorporate the suggestions to find how push notification can become the game-changer, awarding your business the gift of leads.

Author Bio:

At WonderPush, we provide highly professional push notification services.
We offer premium services ranging from sending customers personalized push-notifications to getting into account the notable findings from the analytics.
We are highly adept with automation and field expertise to give your business the boost it requires.