How Do I Make My Water Brand?

A century ago, tap water was sufficient and safe for everyone. In recent years, the industrial sectors and factories have produced enough chemical pollution to intoxicate all forms of life. These chemicals are released in the rivers and streams; water from these sources is then provided in all homes, making it a serious issue for the public.

Start Your Own Water Business

If you’re thinking about starting a business, why not get involved in the water brand sector. It involves the following steps.

Choosing a Water Distribution Chain Segment

Initiating this business involves a segment of spring water being chosen. Firstly you have to obtain rights to pumping and selling that spring water to spring water bottlers, or you could consider creating your brand of spring water and distributing it.

What type of customers do you want to serve?

If you decide directly to deliver the bottles to a residence or business rather than standard LTL shipment, an infrastructure of delivery trucks, drivers, and helpers will be needed. Based on the popularity of your brand, you decide where to sell the bottles.

Source of Spring Water

Well, of course, a source is needed for your spring water business, and it’s easy to find one but, getting right of pumping that water in the long term is the tricky part.

And you have to have not one but two sources to stay on the safe side as water might lessen from the previous source.

Image of the Brand

Too much competition is out there, so making sure the brand image is taken seriously is important because it’s the first thing anyone notices.

The way you present the company’s image, from bottle labels to banners to the graphics on the delivery trucks, every little detail counts. Even the selection of colors affects how people perceive the brand.

Custom Made

Private labeled bottled water is custom-made water bottles produced on a customer’s private demand. The design, bottle shape, the packaging, everything is done according to the client’s requirements. It’s a new trend, however effective for marketing purposes.

Plan your business effectively.

Everything needs a proper check and balance while running a business. The price range for a new brand should not be high, and rates should be increased, keeping in view the profits and revenues. Plan out everything, including;

1.     Transportation cost
2.     Efficiency of production
3.     Labor cost
4.     Cost of production

Kick-Ass Management Team

Not everyone has proper knowledge of running a business, especially without a business-related background. Hiring a plan manager and team helps lighten your burden.

Marketing

You’re alone in this business; many corporations out there are far more ahead in this race. Your brand won’t be the first choice of customers as they reach out for water on the grocery store shelves. Think out of the box; try to advertise your brand in different restaurants, school/college cafes, or any other place where water bottles will be in demand.

Finally!

Not getting the desired attention from customers is disheartening but should not become a big concern. Look for markets that are niche and reachable.

Start Small, Think Big.