In the last few years, the market for virtual fitting rooms has expanded. In 2021, the market will be worth 2.97 billion USD. This growth has been sped up by the COVID-19 pandemic, which changed the way we shop and turn to online shopping more than ever before. Nearly 35% of this market is now owned by apps that let you try on clothes online.
Adding an augmented virtual dressing room to your business will get people’s attention and could improve how people think of your brand. Most people are naturally drawn to new technologies and innovations because they like them. Most importantly, a virtual dressing room app can lower the number of items sent back and increase sales, which means more money for the business.
How do AR dressing rooms work?
Augmented reality is what most virtual fitting rooms are based on. They let people try on clothes without putting them on or touching them. Anyone who might be interested in your business and has a smartphone can use such a tool. With the help of a special app, they can see a live picture of themselves in any article. Popular apps like Snapchat already use this technology.
It’s easy to understand how it works. A picture of the chosen item is shown on top of the user’s live video feed. In other words, the customer can try on any cut, size, or style and see how it will look on them. Most shops have special stands with big displays in front of or in dressing rooms when it comes to regular stores. The same idea applies to them as to the AR apps.
What does virtual try-on mean for e-commerce
When we started buying clothes online, it was hard for many of us to figure out what styles and sizes would work best for us. After all, you can’t try on something before you order it and get it. Most, if not all, online clothing stores have a size chart or size guide. However, these charts aren’t always accurate, or the products don’t fit the given measurements well enough.
Also, it’s not always easy to picture exactly how a piece of clothing will look on you. Most marketplaces have a free return policy that can help with this. At first glance, it seems like a good idea, but it leads to a very high return rate, which can reach a scary 70% in some categories. This makes the actual sales margin on each product much lower, and in the worst cases, it can make the business lose even more money if you ship for free.
That’s why having the option to try on clothes virtually can be very helpful. They can make better decisions by letting your customers see how each item looks on them. So, they will want to return their orders less often.
The virtual fitting room app is new, fun, useful and easy to use and understand. Many expect that shortly, all big companies will use it. Now is your chance to get ahead of your rivals, stand out from the crowd, and make more money simultaneously. Whether you need a smart mirror for your store or a virtual fitting room for online shopping, the most important thing is to find the right group of experts for your project.