There was a time when people ended their business emails with a simple sign-off such as “Best regards,” followed by their name and job title. Today, many are already using an email signature generator to create signoffs that provide email recipients with the sender’s contact details and much more.
In this article, we will show you that a professional email signature is more than just a way to let recipients get in touch with the sender easier and faster but also an excellent marketing opportunity for every business.
Let’s see how a company can benefit from email signature marketing.
When designed and implemented properly, an email signature can do the following things:
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Benefit #1: Increase brand awareness
Businesses of various shapes and sizes use email signatures because they want to promote their brands and increase awareness. For example, if every company representative adds a direct link to the company’s website or blog in their email signatures, it will not only drive more traffic to the site, but it also will help expand brand awareness and recognition.
In general, you can promote your brand by using email signatures of your employees to inform recipients about current promotions or seasonal discounts, new product releases, app updates, webinars, events you are going to attend, awards your company gained, and so on.
Benefit #2: Promote social media profiles
Social media provides people with a convenient way to learn more about a company, and for some of your recipients, it’s a better place to continue relationships when compared to emails and phone calls.
With email signatures, companies can grow their social media following faster. Their employees send hundreds of emails on a daily basis. If all of them add social media links in each and every email they send, they will show recipients that their company is accessible on social media too.
The email signature below has good use of social media links, which helps create more brand presence. Furthermore, it’s very convenient for readers that those social media pages are a single click away, and they don’t have to search themselves.
Benefit #3: Generate traffic to landing pages
Email signatures can bring website page visits, signups, and conversions. Just link the landing page you want to promote to your employees’ email signatures, and you will see how many times people will click the link. But don’t forget to write a proper call to action (CTA) that will make people feel the need to click the link. The right words can make any button look promising and engaging.
Don’t have an email signature yet? You can create one in just a few clicks using a free email signature generator. Simply enter your data, upload an image, and chose the template you like. In minutes, you will have a well-designed email signature with interactive elements on it.
Now, let’s get back to the benefits.
Benefit #4: Boost reply rate
We all know the key features of an email that people want to respond to. Those include a proper email length, simple language, noticeable subject line, value, great design, a proper call to action, etc. And how about a professional email signature? Did you know it could increase the response rate too?
The signature carries your name, photo, and contact info. So it helps the reader to know who sent the email. When people see that the message came from a real person, they are more likely to respond.
Here is a great example of a signature that can increase your reply rates.
Benefit #5: Get more webinar visitors
Does your company often host webinars or any other live events? An email signature is a great way to invite more people to join such events. But always make sure you update your email footer, so you aren’t listing outdated webinars.
With a good email signature generator (which can be a management tool too), companies can quickly and easily update signatures companywide – by a team, department, or individuals.
Benefit #6: Increase emails’ credibility
Branded email footers with nice professional headshots also help create a sense of trust. Once again, if the reader of an email can easily recognize your brand, they are more likely to respond or engage.
Or maybe you can link to customer testimonials and reviews pages. Your email footer could even include a short review quote, showing an overall company/product/service rating based on customer reviews. If a recipient wants to read more, they click on a call to action on your email footer. This way, you further increase your chances of getting a new customer.
You can also ask for reviews in your email signature.
Benefit #7: Boost sales and seasonal promotions
Update your email footer based on your latest promotions and marketing tactics. For example, if you are planning on a massive Black Friday sale, your email signature should tell about it. Mention discounts, deadlines, provide coupon codes, add a call to action.
The above list of benefits includes some of the most common ways to make the most of your email footer. However, there are more creative ideas to try for your business. When is the best time if not now? Try it! No design skills or tech knowledge required.
Final words
The original purpose of an email footer is to provide recipients with important contact information at the end of an email. But today, email signatures become even more sophisticated, performing more and more functions.
Just think of how many company’s employees send out hundreds and, in some cases, even thousands of emails daily. If you don’t use email signatures, you lose huge marketing opportunities.
When you don’t use email signature banners and calls to action, you are:
- ignoring one of the most cost-effective marketing channels;
- losing an opportunity to reach a large number of potential customers;
- missing the chance to create and improve your brand awareness;
- wasting the possibility to bring more traffic to your website, blog, or social media channels;
- losing an opportunity to collect data about your campaign effectiveness;
- and much more.