The importance of e-commerce stores is growing day by day. And since you know that your customers cannot touch or try the product, you want something that will make them trust you. That’s where the packaging works. The packaging is like the first impression of your business. Let’s explain the importance of quality packaging in detail.
The Importance Of Personalizing Your Packaging For Your E-commerce
Indeed, online, the only thing the user can do is look at the photos of the product and read its description. Or watch unboxing videos!
And this is where packaging becomes crucial in the online shopping experience. Not only is your packaging the first point of direct contact with your customer, but please, it is also likely to give you good publicity with unboxing photos or videos!
Hence it is important to take special care of it. See your packaging as a communication tool. Customize it to reflect your brand values, convey a message, amaze your customer. In short, make it attractive and memorable.
Adapt it to your brand positioning, choose black and sturdy packaging if you are selling high-end products. If your brand has an ecological commitment, use a kraft cardboard box.
In addition, today’s customers are particularly demanding. They expect impeccable service: you need to make it easy for them to buy the product, deliver it quickly and smoothly, and provide them with a flawless unboxing experience.
How To Personalize Your Packaging To Create An Emotion
An original form of the packaging box can make all the difference. Today’s customers value creative solutions. Because as we said, the packaging of your product is the first impression on your customer. By the time it is delivered, the customer feels a bit like Christmas – eager and excited to unwrap your product as if it were a gift.
So see beyond the simple protective function of the packaging. Think about how your choice of packaging can enhance your product and arouse emotion in your customer. Custom gift boxes with logos are as good as portable advertisements.
Beyond the presentation of your packaging, you can also customize the following:
- What colors are you going to use? Warm and energetic like red or inspiring confidence like blue? Learn more about color psychology.
- Will you have a more minimalist or more loaded and explosive design style?
- Will you add a slogan on one side of your packaging box? Or inside?
- Take the opportunity to play on the touch, for example, this is one of the rare opportunities you will have to do this with your e-commerce. Use different printing techniques on your cardboard packagings such as embossing or lamination.
In any case, remember that your packaging must look easily associated with your brand by the customer. And above all, try to arouse positive emotions, which will facilitate customer memorization. Try to write some positive quotes and lines on your custom gift boxes with a logo. This will have a great impression on your customer. They will feel connected to you.
We hope now you understand the importance of personalized gift packaging for E-commerce. Stay tuned for more such posts.