Bitcoin has had a “where were you effect” on people. As in, where were you when Bitcoin’s value skyrocketed and made the financial world stop and take notice? Even though it seems like the entire world has gone crypto crazy within recent years, there’s still a lot of people who don’t understand cryptocurrency and how it works.
The fact that there are still so many people who don’t understand digital currency can actually work in your favor. How? The good thing about cryptocurrency still being an unknown to so many is that your company has the opportunity to make it known to them. Continue reading to get some basic marketing tips to help you make the most of your crypto-based business.
Blog Your Way to Greatness.
Do you remember in the 90s when marketing campaigns used to call the internet the “information superhighway?” It may have been a while since the last time you heard that phrase, but it’s never been truer than it is now. These days, people get the majority of their news and information from the internet and as a result, blogs have gained as much respect as magazines and newspapers.
The great thing about writing your own blog is that you don’t have to be a journalist to be effective. As long as you know your stuff and have basic writing skills, you can build a readership that you can, with time, convert into customers.
The key to being an effective blogger is to share insights related to your industry without explicitly marketing your brand. The goal of your blog posts should be to inform, engage, and entertain rather than to sell products. For instance, CryptoVantage creates content to make their readers smarter about the crypto markets, different digital currencies, and crypto exchanges. You can check out their review of Coinbase to get a feel for the type of content your target audience is looking for.
As you organically grow your target audience by consistently creating engaging content, you’ll increase your brand awareness, online presence, and ultimately, your customer base. Effective blog posts are like free advertising, and that’s gold to any entrepreneur.
Be Willing to Invest in Your Marketing Strategy.
Even though marketing isn’t rocket science, it’s still both a science and an art as well as a skill that takes time to develop. You can’t read one article about marketing best practices and think you’re Don Draper of “Mad Men,” and most business owners don’t have time to take away from focusing on business operations to learn the ins and outs of marketing on their own.
If you need instant expertise for your marketing efforts, you should consider marketing coaching for the leaders in your company. What you’ll learn how to identify buyer personas, build a personal connection with your target market, and convert potential customers into paying customers.
Never Forget Your Existing Customers.
One of the first things you learn from a marketing coach is that you can’t forget your existing customers. The truth is that it’s easier to get your existing customers to spend more money with you than it is to convert someone to your brand if they’re already loyal to another.
When it comes to financial products like cryptocurrency, once you build a relationship with a trader or investor, you can count on being their point person to broker their transactions. So, while you need to focus on attracting new customers and beginner traders, your best shot of increasing your company’s bottom line is to go back to the well that never runs dry—your existing customers.
Blogging, marketing, coaching, and marketing to your existing customers are some of the best ways to enhance your marketing strategy. There are people all over the U.S. waiting for you to make crypto make sense to them, so at least now you know where to start connecting with them.