In this current year – 2021, every one of us is well aware of influencer marketing, its significance as well as its profitability.
In the past year 2020, the estimated amount that the brands spent on influencer marketing is around $8 billion. This number seems to be increasing fast in the coming years. It has become the best as well as a lucrative way for people to earn money.
Is it possible to become a paid influencer for a normal Instagram user?
The answer to this question is SIMPLE. If you are interested, you can do this but it is not something as easy as ABC. A normal Instagram user with a few thousand followers can’t become a paid influencer for sure. It requires a lot of time, effort, and most importantly, a large fan following.
But, If you are a social geek & looking forward to become a paid influencer on Instagram, here you are at the right place. Get to learn a few tried & tested tactics, grow your follower base & start earning money.
Opt for Niche – The one that is relevant & fascinates you
You can’t specialize in every niche & that’s the fact. The people who try to opt for more than one niche fail in the beginning.
If you need to become a successful Instagram influencer, you must opt for the niche that’s relevant & interests you the most. You will have a detailed knowledge of what fascinates you & that’s the best thing, because you will be posting content regularly.
Maybe you are a fashion lover & know much about latest trends & styles. Maybe you are a food lover & love to try out different dishes. Maybe you are best at writing so love to write interesting stories.
So, the purpose is to choose the right niche at this stage to be successful. Every Instagram post on your account must give a reflection of your own niche. Posting the random stuff, as we normally do, won’t help.
Prepare your Business Instagram profile with notable bio, share stories & Content
The very first thing that people are going to notice is your Instagram Profile. So, you need to prepare your profile in such a way that it grabs the attention of others.
The very first thing that you need to focus on is your Instagram Bio. This is the first thing that contributes a lot in grabbing the attention of the visitors. The reason is that it is the first thing that is noticed by potential Instagram followers or brands when they visit your profile. It must, in a glance, let the visitors know about you.
Becoming an influencer is not all about posting simple pictures but it’s much more than that. You can’t influence someone by just posting photos. You need to tell a compelling story with it, by adding captions, as it’s much more important than the picture itself. Connect with your audience this way to make them trust you & engage with you.
Instagram content – This is the most important part of becoming an influencer. ‘Content is King’ so it needs to be posted regularly, even twice or thrice a day in the beginning.
Once you are done with developing your good reputation as an influencer – you can alter the frequency of posting stuff like once or twice a week. But in the beginning, you need to boost engagement by posting content regularly & frequently.
Yes! One more important thing is that the content you post must be of the highest quality, appealing & free from grammatical errors.
Get to know the significance of Hashtags, grow your network & engage with the audience expressively
At this stage, you are done with choosing your niche & have prepared your profile well to become an influencer, right? The next thing you need to focus on is growing your network & engaging with them meaningfully.
Engage with the audience expressively
Engagement is one of the key elements on your journey to become a paid influencer. In this regard, make sure to ‘Engage Meaningfully’.
Don’t leave the queries or comments unattended. Like as much as you can & reply to them, where necessary. You can make use of numerous other strategies to engage with your audience, like using polls, hosting contests, engaging with other brands & influencers, & Yes, by using hashtags.
Use relevant hashtags
Using the relevant hashtags gives you the biggest push on your way to become an Instagram influencer.
Hashtags are great as they let your targeted audience find you in the most amazing & organic way. You can use a maximum of 30 hashtags in your Instagram post but make use of them sensibly. Make sure to use the right & relevant hashtags with a decent search volume, instead of opting for those with high search volume.
Buy Instagram followers
Is the strategy to buy Instagram likes and followers reliable? In my point of view, this strategy solely doesn’t lead you to the path of success but it can be used as your starting point when you are on your way to becoming an influencer.
In the beginning, no one will trust your Instagram profile, as you have a few followers only. You can buy Instagram followers to build up credibility. Make sure to choose the reliable service provider that provides the real followers, not the bots. But don’t solely depend on this strategy & make sure to adopt all the organic ways, discussed earlier.
So, it was all about becoming a paid influencer on Instagram. You won’t start earning instantly as it requires an investment of time & energy from your end. But once you are done with building your excellent reputation, you can earn a handsome amount with every single post.