How To Come Up With An Effective Email Marketing Strategy During a Pandemic

Singapore is one of the countries in Asia that has a highly developed economy. It is part of the Four Asian Tigers, alongside Hong Kong, Taiwan, and South Korea. But among the four countries, the small city-state already surpassed the others based on the country’s GDP per capita. It is also the only Asian country that received an AAA credit rating from Moody’s, Standard & Poor’s (S&P), and Fitch Group. Because of the booming economy, plenty of multinational corporations opted to build their regional headquarters in the country, including GlaxoSmithKline (GSK) and Credit Suisse. The nation is also the home of numerous small and medium enterprises that aim to expand in the long run. Because of this, they are willing to do different marketing strategies to promote their brand.

One of the most common strategies that they apply is email marketing. It is an effective way to reach out to their target audience and touch base with their old customers. Since the COVID-19 pandemic also hit the country, email marketing has become a useful approach to make their presence felt despite the “circuit breaker” implemented in the country. Since the country and the rest of the world are still adjusting to the “new normal” as part of the measures to recover the global economy after the lockdowns, many businesses turn to their trusted email marketing agency in Singapore for help. They would ask their agency to provide a viable email strategy to help their brands pick up after the setback.

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Here are some ways that email marketing experts can promote businesses during the time of the pandemic.

Decide Which Type Of Message To Send

Even if the country is slowly easing out of its month-long circuit breaker, it is still crucial that Singapore and the rest of the world remain in times of uncertainty. Most of the customers felt the adverse effect of the lockdown since their livelihoods had to pause to combat the disease. Because of this, it is very crucial to show empty through your emails. You may send a note to express your wish for your customers to remain safe during the pandemic and promise them that you are with them during a difficult time.

Your message should also include the plans that your company intends to do once you reopen your business. You only need to make sure to incorporate an empathetic yet determined tone in your subject line. It is also essential to make your message stand out against your competitors and highlight all the actions that you want to do in the new normal condition.

Make A Detailed Email Body 

There are four crucial elements to consider when drafting your email. First, it should include the latest updates on your products and services. If you intend to discontinue or alter your current product list, inform your customers through the email right away. The second factor should mention the causes that you plan to support through the pandemic. Then make sure that you personalise your email based on your recipients. Your target audience would like to know how your brand will help make their lives better in the middle of uncertain conditions. Finally, you must show your direct intention of selling your products and services once the business begins to open.

Reaching out to your loyal customers and target audience during the time of pandemic is an essential marketing strategy to remind them about your brand. If you want to follow these tips, discuss it with your chosen email marketing agency in Singapore so they will find a way to incorporate your requests and include these in your future strategies.