A business card is an important marketing tool. Not only is it an advertisement for your business, but it’s one that can convert customers and make a lasting impression when designed properly. In fact, if designed well, a business card can make the right impression and set your brand apart. To design a well-balanced, personable, and effective business card, keep the following tips in mind.
Contents
Include Relevant Information
Every business card will have a company’s name and logo on it. However, the rest of the information included varies from business to business. To create an effective business card, it’s important to only include relevant information. If your business is online-only, there’s no need for a postal address. If you have a massive social media following, you may want to include your social handles to highlight this.
The same can be said for the communication methods you choose to include. While some people only include phone numbers, others can include email addresses for non-urgent communication. Remember that business cards are small and don’t need to include every single thing about your company. Pick and choose what you want on there to redirect readers to your website for additional information.
Prioritise Readability
Sometimes, individuals spend too much time on details and forget something essential – the business card has to be easy to read. Avoid pitfalls like extremely small text and illegible fonts. You may have picked out all the right information to include but none of this will be useful if potential clients cannot make out the name of your website. Stick to one or two font types and avoid going overboard.
You should also ensure your logo is simple and can be made out by clients. Additionally, always use left align for easy reading. Some companies overuse centred text to the point that it is cluttered and difficult to read. Keep font and background colours in mind as you design your business card since this also impacts readability.
Follow Design Guidelines
To create an effective business card, you must follow some basic design guidelines, including 300 dpi for high-quality image reproduction, ensuring that the design is 5 mm from the edge of the card, making the text legible, and ensuring there’s enough negative space on the card.
Target Your Industry and Audience
You should always keep the audience in mind when designing an effective business card. Both the audience and the industry you’re in play a huge part in what your business card should look like. If you’re advertising design services, your card should showcase these services. On the other hand, if you’re advertising a food service, food-related elements should be tied into your design.
Try Special Finishes
If you want to make your business card stand out, you may want to consider special finishes like letterpressing, embossing, spot UV coating, foil stamping, and more. When doing this, you should be careful to use online printers that accommodate these special finishes.
It’s important to remember that a business card isn’t just contact information. It’s how others will view your brand and what you can offer them. Instead of cutting corners or designing your business cards in a hurry, take your time and put thought into this important marketing tool.
