Video marketing has gained a lot of traction over the past several years. More people than ever spend their time online watching videos. That means you can use that trend to find spots to market your business.
That’s why so many companies now invest in video production. And when 88% of marketers are happy with the ROI on video advertising, it makes sense to start as soon as possible.
However, video production is challenging to get right, so you need to find the right experts to help you get the job done. Check out the guide below to learn how you can find a reputable video production company.
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Define Your Objectives
The first step in determining which video marketing company you want to hire is to determine your goals with video. You have countless options for video content, so you need to pick the right one to meet your needs.
Take the desire to sell more products, for instance. It’s probably a better idea to invest in short video ads that talk about your product and what it offers. You can then send people to your product pages with a click instead of boring people with an hour-long video.
However, you’ll have a different goal if you simply want to improve your brand’s authority. Informing people about a topic is a great way to do this, so longer videos may work better for this task.
Determine Your Video Needs
There are many types of video productions out there. Some agencies focus on short ads that can quickly inform customers about a product. Other producers will create long-form content that goes in-depth about a topic. There are many other types of video production on top of these two.
Video producers will specialize in certain forms of video creation, so you need to find one with the skill for your video needs. Ask a video producer what type of content they created in the past and how long they’ve been doing that job.
You want to work with a company that you know can handle your job and won’t need to learn how to do it when trying to deliver results.
Create a Budget
There’s more to video production than creating a few blog posts and writing some ad copy. You need video equipment, scriptwriters, production crews, and many others. That means video production can end up being more expensive than other forms of marketing.
That makes a budget critical to your search for a video company. Come up with a number that makes sense based on your current budget and will still get you quality results.
Once you have this number, reach out to the top production companies you can find. Don’t just go for the companies that charge the least amount of money. Find producers who are known to offer a lot of value for the price they charge.
Get a Detailed Timeline
Video production isn’t always quick. You have to shoot videos several times, make corrections, edit the videos, and get people in the same room to complete the shoots. All of this takes time.
It doesn’t matter if you’re dealing with a Dallas production company or a global brand, either. Great video work takes time to complete.
That’s why it pays to get timelines from the video agencies you speak with. Each of them will have different processes that impact the time it takes to get the job done. Find a company that can work with you on your timeline so you don’t wait forever to get the final result.
Check for Quality Input
Some video companies just take what you want and give you exactly that. There’s no thought into what may work best for your needs. All you’ll get is the end result and nothing else.
However, that’s not how quality video production companies work. When you work with a team of experts, they’ll take your goals and expand on them to give you a better video.
You’ll get feedback on your ideas, what the production company thinks will work better, and help create a better product. See how involved a company is in refining your idea to find the best video company.
View the Demo Reel
There’s no better way to see what a video production company can do than by viewing their past work. That’s why many of them produce video reels that advertise their skills
Check a company’s website to see what reels they have available. Look for content that’s similar to what you need to ensure a company can meet your demands.
If you don’t see anything, reach out to the company directly to see if there are any private reels. You may also be able to see videos currently in production from other clients.
Look for Customer Feedback
Even if a video production company appears to have a lot of skills, that doesn’t mean they’re the right fit for what you need. Amazing video producers can still provide bad service and not listen to what you have to say. Unfortunately, it’s not always easy to find those issues by looking at the surface.
You can learn more about a company by reading previous customer feedback. Look online for reviews from previous customers to see what they like and dislike about the companies you want to hire.
You can also ask a company directly for references. Doing this means you can ask questions directly to previous customers and get answers you may not see on public review websites.
Don’t Cut Corners With Video Production
The bar for video has risen a lot over the years. You used to be able to get away with poor production since it was so hard to find great video production companies. However, that’s changed today.
You need a great team if you want to see success with your video production. Use the guide above to find a video production agency that can give you the service your business needs.
Head back to the blog to find more tips that will help you take advantage of the latest marketing strategies.