How to Run a Successful Email Marketing Campaign: Ultimate Guide with Strategies

Email marketing is the most cost-effective way to reach your target market and have them take your goods or services.  According to Forbes, Email Marketing still promises to deliver the highest ROI among the marketing channels at a $42 return for every dollar you spend.

Let’s get to know the strategies successful marketers do!

What is the most effective email marketing strategy?

Email as an industry and how we approach it is constantly evolving.  As Tom Kulzer, CEO, and founder of AWeber, said,  “The most effective marketing strategies adapt, grow, and innovate.”

Let us listen to the best people in this field.

Look at these statistics.

These are statistics from AWeber, a leading email marketing solution for small businesses:

66% of small businesses said they use email marketing to engage with their clients and prospects

79% of businesses said email marketing is important or very important to their business strategy

What is an effective email marketing campaign?

A marketing campaign must be willing to give in to the customers’ interests.  It must be crafted with the prospective readers’ objectives and objections (John Jantsch, Founder and President of Duct Tape Marketing).

60% of businesses say their email marketing strategy is effective or very effective, and only 26% say it is ineffective

How often do you have to send emails to your customers or prospects?

The co-founder & CEO of Rebel Base Media said that a weekly email is a place to start.  Quantity is not the actual game; it is testing what you do, seeing what is effective or not. For him, the key is test, test, test.

54% of small businesses send emails at least once a week

86% of small businesses send emails at least once a month

Why watch your open rates and unsubscribe rates?

An email must be entertaining, engaging, and informative.  If this is so, there is no question that your email provides value.  An email that provides value will have higher open rates.  Watch out when your emails are unsubscribed. Maybe it’s time to have an in-depth analysis of what’s happening.

65% of small businesses’ average open rates are between 11% and 50%

77% of businesses’ average click-through is 0%-10%

How can your list size affect your email marketing strategies?

Grab every chance to grow your list.  The bigger your list, the more conversions you can achieve.  This is where you must find the best strategy to put your “subscribe” form.

Your form must be positioned most prominently on your website.  The form must be available on every page on your site.

Tips on Growing Your List

Here are 10 things to consider when growing your email list.  They can help you plan your subsequent strategies.

43% of small businesses have 0 to 500 email subscribers

Less than 7% have more than 50,000 email subscribers.

1. Create a sign-up form

How well you can make people understand why they should sign up for your form, the better your lead-generating strategy will be.

So, make sure your reasons are reasonable, not only enticing.  Make sure you keep your promises.  It is still the best way to build your prospects’ relationships and trust.

2. Add your form to your website.

There are different ways to make your form easy to access on your site.  It does not always need to be static.

Here are different types of forms that can give your different results.

• Static Form
• Pop-up form
• Notification bar form
• Slide in Form

3. Show the Importance

Your content must not only be enticing, but it must also be honest. When you have built your reputation, keeping every word written in your email, you will surely get more subscribers.

People click and open emails when they find their importance in their lives. Do that, and you will have a high open rate.

4. Have an enticing Call to Action (CTA)

Here is where you will ask your readers to subscribe.

Be more creative on this one. Instead of the usual “Subscribe now,” you may opt for a unique one like, “Yes, I want Peace of Mind.” Who wouldn’t want this, right?

5. “Opt in” to what’s in

Be open to changes and innovation.  Don’t make things harder for you.  Some tools can help you gain more subscribers quickly.  This is where platforms like Getresponse or Convertkit come in.

Make your strategies efficient and effective.

6. Be consistent with your branding

The look and feel of your email must be consistent with the image you want to set up.  Consistency is king here.

If your tone is “not so serious,” this must be obvious even in the words you choose and how you construct your content; even the videos and the graphics you’re using must all follow.

7. Be generous

You must give back.  If you have received the acceptance of your subscribers, then be generous to give them something special.  Reward them.

Most marketers give incentives that will make you accept giving out your email address for Exclusive Discounts, PDF Guides, Ebooks, Downloads, and so much more.

8. Use social media to promote

Use your connections!  This doesn’t have to be complicated. There is an ocean of easy-to-do ways that you can apply:

• Adding a Call-to-Action button to your business page tab.  Once this is linked to your email list, you’ll be able to keep in touch with your social visitors.

• Your sign-up link may also be placed on top of your LinkedIn, Twitter, or Facebook.

• You may also capture email addresses by offering lead-generating content on your social media channels.  Just make sure to link back to your website.

9. No to “nonsense content.”

Content is King of Kings. Great content will ensure subscribers will be holding on and will spread this to their friends and families.

10. Grow your email list the traditional way

Do not rule out the chances of getting leads from your physical stores or customer interaction.

There are ways to grow your email list