How to Set Up a Great Trade Show Table to Attract Customers

93 percent of face-to-face marketers say that trade shows are an effective marketing medium. It’s the reason that exhibitors in the US spend roughly $24 billion annually on trade show displays.

A trade show offers you the opportunity to unveil your innovations in an environment that’s both collaborative and engaging. It’s one of the professional experiences a marketer shouldn’t miss.

But getting into a tradeshow is only half of the job. You need to grab the attention of potential clients and trade show backdrop walls can help you with that.

So how do you do that? The answer is to have a trade show table that instantly stands out from the rest. That takes time, money, and creativity, but the results are well worth it.

In today’s post, we outline some surefire ways to create a trade show table that blows your audience’s mind.

Read on to learn more.

Start by Taking Stock of Available Space

Decide whether you’re going to work with just an ordinary table or a much larger booth with two or more surfaces. Doing so helps you come up with a trade show design that creates the most impact.

You’ll also want to consider your table’s location relative to other tables or booths. The goal is to maximize your table’s use and optimize the visibility of your display.

Try to position your booth close to customer traffic. Avoid putting your table right at the front of your booth to ensure people can browse. You may also want to place two or more chairs in one corner of your booth for more in-depth discussions about your offerings and brand with potential clients.

Choose the Right Display

Tabletop trade show displays come in various styles. Take the time to select a display style that suits your event best.

If possible, find out the styles other exhibitors in the trade show are using. If your competitors are using large, modular tabletop displays that feature high-impact graphics, opt for a display that can compete in such an environment. Don’t shy away from partnering with trade show companies to come up with a display that works.

Note that, in some events, a smaller, briefcase-style display may be more suitable.

While choosing your display, think of such factors as how you’re going to transport it to the event. Will you need to pay shipping costs, or can your staff easily carry and set up the exhibit?

Create Captivating Visuals

In a sea of displays vying for customers’ attention, you need to be creative to draw people’s eyes to your booth. Customers typically have about 10 seconds to communicate their value proposition and maintain their audience’s attention. Using the right graphics and visuals is a powerful way to communicate your message effectively.

One of the most recommended trade show display ideas is to use large images that tie into your overall message. Accompany the images with your company logo and tagline.

As you develop your message, be sure to create text that emphasizes the most critical points you want to communicate during the event. Avoid too much text as it may overwhelm prospects.

To further enhance the visuals, consider investing in a backlit tabletop. Such lighting is a powerful attendee-magnet.

Be Creative With Your Product Arrangement

Having a spacious booth with a large table is nice, but it’s not enough to attract the attention of attendees. You need to take time to plan how you’re going to showcase your products to the visitors.

Think about the products that are likely to appeal more to your target audience. How can you promote these products best?

One of the best trade show ideas when it comes to product arrangement is to have a logical sequence for the table layout. You can decide to have product levels, with shorter items in front and taller ones in the back.

Try to organize products that are similar or connected in the same area but not in straight rows. Try to be as dynamic as possible.

Avoid Clutter

You don’t need to cover every inch of space on your table with items. Flyers and brochures that do little to deliver your message can stay out of view as they’ll only distract attendees who come to your booth.

Try to display only the most important items.

Maximize the Booth Space

Once you’ve made sure that you have the ideal tabletop display, it’s time to make use of the rest of the space in your booth. This is where you put any literature displays that can share your brand information. For instance, you can use one or two retractable banner stands to draw attention to new products or services.

Include Some Promotional Items

80 percent of people say they love promotional items, according to https://rockwayexhibits.com/blog/3-booth-ideas-for-exhibit-attraction-games-giveaways-and-raffles/. For this reason, you need to make these giveaways when setting up your trade show table.

Promotional items give you an opportunity to include your company logo and motto onto the products, which enhances brand awareness.

While creating promotional giveaways, ensure that these items are in line with your message. It’s also essential that these items are of good quality as they represent your brand as a whole. Opt for promotional items that your customers will use repetitively to ensure your message sticks.

Create a Trade Show Table That Stands Out From the Rest

The competition for customer’s attention on the trade show floor can be tough. It’s the reason you need to take the time to do what it takes to create an effective trade show table display. The ideas we’ve shared in this guide can help you achieve just that.

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