If you’re operating a salon, you would want to stand out from the rest of the crowd. The key to upselling is to understand each of your client’s needs. Understanding and knowing their individual needs will allow you to create the upselling technique. Upselling means finding the unique opportunity to add on to the already scheduled services. This can include the additional services or some take-home products you’re offering to your client. Society Salon offers excellent customer service and tries to understand the clients’ needs and the types of services they require. The key to mastering upselling and other sales techniques is planning.
Whenever a client visits your salon, it’s because they either have a need or a desire about their hair or skin. You can ask them about their hair or skin goals and listen to what they’re saying. You can use this information to offer suggestions that can help your clients reach those goals. In addition to the service they want, you might also upsell another treatment or service. Before your client leaves your salon, tell them that to maintain the treatment results, they’ll need to revisit the salon in a few weeks. It’s easier to get your clients to make an appointment when they’re in the salon, and they’re thrilled with the results of the treatment. In this scenario, they’re five times more likely to understand the importance of upkeep.
Offer A Detailed List Of Services
It’s crucial for hairstylists to sell services they believe in. Don’t sell any service just for the sake of it. If your products are not worth the hype, you lose a good client with every visit. People will only come back if your services are worth the hype. A meticulous description will help the customers in decision-making and leave a positive impact on them.
In addition to giving them a brief description, incorporate the advantages and results of that particular service. A concise description goes a long way. Ask yourself this question at every step – “Would you use services with such bland descriptions?”. If you don’t love what you’re offering, you’re highly unlikely to draw business from others. Hire a professional agency to do the marketing for your business.
Customers Love The ‘Referral Program’
Once somebody finds a good hairdresser, they’re likely to recommend them to all their friends/family. And what’s better than giving them the advantage of the situation? They are doing free marketing for you, and in return, you’re offering them discounts or free services. A Referral Program can help you drive sales conversions and boost your marketing ROI.
Referral Programs are win-win opportunities for businesses. How do they work? A customer recommends you to their friend, and they both reap the benefits. The loyalty program does not always have to be a discount. It could be in the form of free service, free product, or even a free consultation. However, while picking the reward, a strategy goes a long way. You just cannot offer the best of your products or services for free. Our suggestion is to go for something that is economical for you and makes the customers happy too.
Social Media Is Not Just About ‘Socialising’ Anymore
If you aren’t on any social media platform, you’re less likely to attract the millennials. Social media is not just about posting pictures and catching up with your friends anymore. It’s much more than that! It’s a medium of income for many businesses. You could show your highly trained staff’s skills, post good customer reviews, interact with your customers directly or even do live sessions to clear their doubts.
Here, communication is the key, and you can communicate with a ton of people globally via social media. Use hashtags, create events, and allow online reservations for your business to thrive. The best part about making your page is that it requires zero investment; just consistency and efforts are enough. People spend a lot of time on Instagram, so why not make the best of it? You can post on Instagram transformation videos of your clients showing your best work.
Where To Book Your Next Appointment At?
At Society Salon, we have a team of professionals dedicated to offering you the best services. With our top-notch services and highly trained specialists, you’ll get the makeover you desire. Reach out to us for an unmatched and excellent experience.