Social Media

How to Use Instagram’s Swipe Up Feature

The “Swipe to see more” feature is an important first goal for many Instagram users, as it is available for accounts with at least 10,000 followers, but did you know that you can buy 10k Instagram followers in order to use this feature?

It is already a fact that Instagram has become a business tool in which the main product to attract new followers (and potential customers) is content. However, spreading the content is just as important as creating it and that is when we appreciate the Swipe Up feature in stories even more, especially considering that the spaces of Instagram in which the links work for free are limited only to the biography, but it may not be enough.

On We work to offer you a service that helps you achieve your growth goals in social networks, so we will explain everything you need to know about the “Swipe Up” function.

First thing: A link in the bio is not enough.

For a long time it was common to see “LINK EN BIO” in the captions of many publications to invite users to visit a certain website, but we understand how tedious this can be for the audience that must go to the profile to see the website and for you as the account author who must change the link every time you want to invite your followers to visit a different site; but there were no alternatives … until Swipe Up came along.

What is the Swipe Up feature?

This feature makes it easy to share links through Instagram, as you can easily add it to your stories so your followers don’t have to take additional actions to visit the site you are redirecting them to.

And we must not be fooled by the power of Instagram stories just because of their expiration, because every day at least 500 million users access stories in one way or another, so these are an incredible tool for the visibility of your account and more, because the possibility of adding links to your website with information about your products, promotions or events to further increase the reach of your brand. All you need is to buy Instagram Followers and Swipe-up feature will be yours.

This quality makes Swipe Up an excellent opportunity to optimize the diffusion of your brand and your products on social networks. But there are a couple of limitations to having this feature available:

  • You must have a business account with at least 10,000 followers.
  • Or you must have a verified account, in which case it doesn’t matter if you have less than 10,000 followers.

How to use the Swipe Up feature in your stories

If you meet one of the two conditions we just explained, you qualify to use the Swipe Up feature on your stories.

To do this, you just have to try to create an Instagram story, whether you take a new photo or choose a video or a photograph from your reel, you will find the link icon in the upper right part of the screen. With this icon you can add a link to a specific URL or IGTV video that you want to invite your followers to.

And ready. You just have to finish adjusting your story as you prefer and publish it. Inviting your followers to swipe to go to the link or include a call to action is always a good strategy. You can even use text or add a GIF to highlight the Swipe Up of your story.

How to grow your account engagement using the Swipe Up feature

Like regular Instagram posts, stories, or any other platform feature, the success of their use largely depends on using them creatively and strategically. To take advantage of Swipe Up, these are some basic tips that you should follow:

Post consistently:

It never hurts to remember: Consistency is vital! Especially if we talk about building a strong bond with your audience to keep them always attentive to your publications. Keep posting stories frequently.

Make your links worthwhile:

No matter how attractive your story or your Instagram posts are, it is important that the content you share with your links through the Swipe Up feature is just as interesting. If you bore your followers, they will start to ignore you and will respond less and less to the content you are publishing.

Connect with your audience:

There are different ways to connect with your audience. One of the most effective is inviting them to take specific actions. Let them know that there is a link in your stories using attractive texts, GIFS and the different Instagram tools as required by your brand image.

Study your account statistics

In addition to likes, reactions and comments, one of the best ways to measure the success of your stories is to take a look at the statistics offered by the platform for business accounts. This will help you understand the type of content your audience is responding to and thus identify the most effective way to share your posts.

How to get the most out of the Swipe Up feature

Chances of your success can increase manifolds if you also know how to crack Instagram algorithm. See following points to know some other ways.

Share your Landing Pages:

Any information about your products or anything related to the offer of services and products that you have for your followers is something worth sharing. It is important that the Instagram account of your business helps in the exposure of your brand.

Increase the number of people who register for your digital events:

Whether we are talking about a live broadcast on YouTube or Facebook, a virtual class or any type of digital event that your followers can enter through a link, it is a good move to spread it through your stories with the Swipe function up.

Promote your products:

In itself, it is advisable to show your products in your Instagram stories, but with the Swipe Up function this takes on weight, since you can redirect interested users directly to the shopping section to increase your conversions.

FAQ

What is Swipe Up on Instagram for?

It is used to add links that work in your stories, which makes it incredibly useful for driving traffic to your website.

I can’t add links, how do I get the swipe up function?

This feature is available to users with at least 10,000 followers. To get it, you must increase your followers.

What links can I add to my stories?

By having the swipe up function available, you can add almost any type of links: to your website, to your catalog, to your blog articles or to third party sites, as required by your content strategy.

Also Read: Cannabis Business Social Network

Naveen

Naveen is a Digital Marketer at Webcube360. She has been blogging for several years and helping small business owners with her amazing marketing skills and knowledge.

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