Today, there would be hardly anyone who has only a single social media account. With time and need, having more than one online presence is not only effective if you own a business but also if you want to be aware of things. Besides, each medium has its specialty to serve be it Twitter, Facebook, Instagram, Pinterest, Snapchat and many more.
There could be many reasons why you need more accounts for instance to read news! Usage of social media varies from person to person. For instance31% of U.S. adults use Facebook to read news, on a daily basis however when it comes to Instagram the ratio reduces and only 11% users use it for the same purpose. Only 4% of people use LinkedIn regularly for news. If you have multiple social media accounts but are struggling to get the most out of each, give this article a thorough read.
Managing Multiple Social Accounts
If you know the ways and simple tips, you can handle as many social media accounts as you want. Sounds interesting? On ClickFirstSMM, you’re going to know about that and much more.
- Note down The Strategy
For those who have a team of to run multiple accounts things can get challenging to be as active as you want. Therefore, you can wisely opt for a social media strategy that blankets policies, procedures, and a style guide to assign a task to every person. This way each contributor has something to lead. Documenting a strategist plan allows everyone to work in sync, regardless of the goal of each social media account.
- Usage of Tools and Software
Thanks to social media management tools and software that are there to assist. Certainly if you work in an individual app to run social media accounts simultaneously it would be both time-consuming and frustrating. Therefore, knowing about the best social media management tool is all that you need. Besides, copy pasting the same content on multiple accounts is a laborious task. To keep your life easy and fast, Hootsuite is social media management platform which effortlessly manage account from;
- LinkedIn (profiles and pages)
- Facebook (profiles, pages, and groups)
- Instagram (business or personal accounts)
Additionally, you can also use Buffer software for that same purpose of handling social media accounts. Use the latest and updated tools to post identical content with a single click!
- Make an Editorial Calendar
Editorial calendars make a productive presence when it comes to managing multiple social media accounts at a time. They offer you the direction and guarantee you to be on track with the strategy. You can make the editorial calendar using social media management software or through sharing documents with your social team. It plays its part to spot gaps or missed opportunities in your posting frequency.
- Keep an Eye On Activity
Using multiple accounts isn’t a big deal unless you know the smooth activity of each account as well. If you have a support-related account, always keep track of keywords and mentions. This way you can be more active and interactive. Also be highly responsive so that your brand doesn’t lose quality.
- Look over your Strategy
Whatever social media strategy you opt for to handle accounts, it’s important to analyze the end-results as well. You should know which accounts are exceling and doing better and which accounts are underperforming. There are many questions you need to ask yourself such as is “every account” playing its part to your brand? Consult analytics and know the precise results.
- Make things Engaging
If you have so many social media accounts but don’t have a positive response, the purpose of more quantity dies instantly. Therefore, it is highly important to engage with your audience, respond to comments, mentions, tags, and of course the inbox messages. For that, take help of the calendar and be positively open to interacting. This will make your account appear more engaging, natural and smooth. After all, if you have more than one social media account, you are supposed to take time out for each.
Cons of Having Multiple Social Media Accounts
Having a larger audience towards your brand always sounds satisfying. However there are some downsides of running more accounts at a time such as;
- Your audience or the customers get confused about which account to follow to get the most right information. Usually not everyone understands the requirement of so many accounts for a single brand.
- Time management may become tough and your staff can obviously get drained.
- Having multiple accounts is a risk for brand management, when each department runs their own social channel.