The Importance of Branding for Your Company

Digital marketing is all about creating a relationship with your customers and finding a way to stand out from the competition. And what better way to do that than through branding?

The most eye-catching brands are the ones that refuse to get lost in the shuffle.

Think about it this way: how many logos, colour palettes and fonts can you instantly recognise without even being told what the brand is. You see an apple with a bite taken out of it, you know it’s Apple. You see bright yellow arches on a vivid field of red, you know it’s McDonalds. You see the Waltograph font, you know it’s Disney.

These companies have built brands synonymous with quality and success, and that’s why they are some of the most widely recognised in the world. You’ve even got McDonalds sponsoring events such as the FIFA World Cup, despite the fact a Big Mac diet is hardly fitting for top class athletes. The brand is just too big to ignore.

Now, Strawberry Forge knows a lot about branding — not that we’re promising you global recognition; there’s more demand for tech, fast food and childrens’ films than regional solicitors after all.

But we can promise your company will stand out regardless of your niche.

Let’s not get ahead of ourselves though. First, let’s discuss why branding is so important.

Why is Branding Such a Big Deal?

There are many reasons why branding is so important. First, it separates you from the rest of the pack. With so many businesses offering similar products or services, customers need a way to distinguish one from another. A strong brand identity can make all the difference in whether or not a consumer chooses your business.

Second, branding builds loyalty. When customers have a positive association with your brand, they’re more likely to stick with you even when there are other options available. They’ll also be more likely to recommend your products or services to others.

Third, branding can help you attract more patronage. A strong brand identity can make your business more visible and memorable, which can lead to new customers checking out your products or services.

Fourth, branding can increase the perceived value of your products or services. Buyers are willing to pay more for a product or service that they perceive as being high-quality and trustworthy. A well-designed branding strategy can communicate these messages to potential customers.

Finally, branding can help you weather tough times. If your business is going through a difficult period, a strong brand identity can help you stay afloat until things improve. Customers will still remember and trust your brand even when times are tough.

Creating a Brand the Strawberry Forge Way

Branding isn’t just a box-ticking exercise. A lot of thought goes into creating brand guidelines to ensure a company remains consistent and becomes associated with quality.

At Strawberry Forge, we carry out in-depth research into creating brands that:

• Stand out from the crowd
• Deliver everything that you envision
• Your customer base can associate with quality

But how exactly do we do this?

Brand Identity Workshop

Your brand has to reflect your business, which is why we need to know exactly what you stand for. We can then identify visual cues to create an identity that showcases who you are.

There are many different directions your branding can take depending on your core values. Is professionalism key? Is it approachability? Is your team encouraged to treat every customer like they were best friends? Make sure to think about the message you want to get across, so we can flesh out your points in a branding workshop session.

Initial Brand Concepts

Once we have a better idea of what you’re looking for from your branding, we will create three distinct concepts for you to choose from. This includes:

• Typographies
• Colour palettes
• Logos

Giving you a broad choice means we can experiment with your branding. Everyone perceives success or professionalism in a different way, so we want to make sure we have all bases covered when coming up with your new look.

Chosen Brand Development

After selecting the brand concept that best aligns with your company and its ideals, we review and develop each element to further tailor it to your business.

There will always be one or two tweaks to be made to ensure your branding is on point. We don’t want to put you in a position where you select one and it’s firmly set in stone. We’re open to feedback and will always consider making a few changes.

Brand Guidelines Creation

Now that your brand concept has been developed, we create a brand guidelines document to ensure that everyone at your business can easily access the key brand information they need. This is the best way to guarantee consistency across all your departments and marketing materials.

Optional Brand Application

Alongside creating your brand, Strawberry Forge also offers an optional service to apply your brand practically. Whether it’s designing a new website for your company or creating custom business cards or letterheads, we can tailor your branding project to your specific needs.

A Brand That Catches Your Eye

Not only did we design and implement all our own branding, we’ve also done the same for many of our clients in the legal, property and automotive industries alongside plenty of others.

Make sure to reach out to a member of our team for more information on how we can help with your branding too.