Importance of choosing a brand design

A brand design brief not only makes a fantastic first impression, but it can also make a lasting impression on your potential clients. If your company is looking for a unique way to increase awareness, build trust or simply communicate a message, a brand design brief is the perfect solution. Here are some tips to write a successful brand company design brief so that you can receive the best return on your investment.

The first set of tips deals with the importance of choosing a design that clearly portrays the essence of your brand. The brief should present a clear image of your company’s identity. Your logo should be large and easy to read, your logo should be the focal point of the brand identity, and should be a clear representation of the essence of your company. The questions posed in the brief should provide you roughly 80 percent of your overall brief content with the rest reflecting a detailed and comprehensive discussion between your selected brand design company and your target audience.

The second set of tips is related to developing a visual style guide, or brand design company’s bible. Your bible will provide you with a visual representation of your brand’s overall appearance. This includes everything from color schemes and typography to graphics and visual effects.

The third set of tips addresses the need for consistency. No matter what type of branding efforts you are undertaking, whether they be traditional or digital, consistency will always yield better results. Make sure that all of your visual communication and offline branding efforts match your overall branding strategy. 

Your target audience will be able to quickly identify one piece of information from the others, and you will become widely recognized as the brand that you want them to associate with your products and services. For instance, if you are an insurance company, do not use the same images on the website and brochures as you might in the realm of mortgages.

The last set of tips addresses the value of visual brand assets, or in other words your brand assets. Assets can include anything from logos, color schemes, and social media profiles to websites and brochures. You want your brand assets to represent your business as best as possible. These assets should be consistent throughout your marketing efforts, though this does not mean that your assets should be uniform in appearance. Rather, your brand assets should be unique to your business model, website, brochure, or other materials.

When considering your brand identity and creating your overall branding plan, you must first determine your brand’s vision and purpose. Next, you must create a complete and accurate visual brand asset portfolio which includes each aspect of the brand and its relevance to the company. 

Finally, you must leverage all of your assets together to build a strong and visible social media presence and brand reputation. If you apply these simple tips to your overall brand strategy, you will be well on your way to developing an effective branding strategy which increases your company’s overall profitability while creating a powerful visual identity.