While Instagram started as a photo-sharing smartphone app, its potential for being used as a marketing and branding weapon was soon realized by businesses. As a result, most businesses have established a presence on Instagram to increase brand awareness, boost brand loyalty, and catalyze sales. Because of its focus on images, it is perfect for businesses that deal in products with high aesthetic appeal, which means it is just perfect for car dealers who want to showcase their inventory to prospective buyers. For the Instagram sales strategy to succeed, car dealers need to look into various aspects. A quick rundown of the main elements of the success formula car dealers can implement to sell a larger number of new and used vehicles:
Post Attractive Photos of the Cars
To be successful, car dealers need to treat Instagram as a virtual showroom for their vehicle inventory. This means that they need to take photographs of the exterior of the cars from all angles while not forgetting about shots highlighting the interiors, especially that of any fancy features. In addition to still photos, they can also think about posting videos featuring walk-around and even a driving experience so that potential customers can get the complete feel of the car without having to step out of their homes. It is important not to post photos or videos shot by amateurs on mobile phones; rather, they should invest in hiring professional photographers who will have the right camera and lighting equipment so that the cars are presented most appealingly. To make the photos look distinctive, dealers can beautify those using filters as well as include branding graphics and color schemes so that any photo posted by them has a better chance of catching the eyes of the target audience.
Leverage the Power of Hashtags for Better Discovery
Just posting the photos and videos of the cars will not help dealers much because they have still to get noticed by the target audience. The only way, users can search for content on Instagram is by way of hashtags. This makes it very important for auto dealers to include the most relevant hashtags that users are likely to use for discovering content. It should be appreciated that the identification and use of hashtags cannot be arbitrary. Instead, it should be a result of a close study of user behavior and what the competition is using. The most popular hashtags don’t need to be used because it is very likely that the post would be buried under a mountain of other content with the same hashtag and is unlikely to be noticed. Rather, auto dealers should use hashtags that describe the content in the best possible manner and progressively migrate to the use of branded hashtags once their market reputation is established. According to Bbc, strong visual appeal makes users notice the posts in their feed but it is the captions that are responsible for driving engagement.
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Buy Likes on Instagram to Raise the Level of Engagement
The target audience will trust you better once they realize that you are an established and reputable car dealership. However, this trust does not develop overnight but is a result of proactive actions taken to offer posts of genuinely attractive cars at competitive price points, offering value-added content that users appreciate and find interesting and entertaining, as well as a high level of engagement with Instagram followers reflecting the commitment and eagerness of the dealer to genuinely address queries, complaints, and feedback posted by users. The level of engagement is often used by Instagram users to judge the quality of an account; an account that only features posts without users responding to them in any way does not reflect well on the quality and relevance of the content. This is the reason why many car dealers who are new to marketing on Instagram will do well to focus on elevating the level of engagement of their posts. However, this can be a difficult proposition when the number of followers is small. In this situation, the easiest way of acquiring a larger number of followers to is talk to a social media marketing agency for buying followers at very nominal costs. Auto dealers can also buy likes on Instagram to give their accounts the buzz it needs in the initial stages.
Car dealers will also need to think about conducting promotional events like contests to raise the level of interest in their dealership. For example, you can invite users to send in photos of their cars that they may have customized and award the best entries attractive car accessories as freebies. Sales events should be heavily promoted using both online and offline routes and dealers should also ensure that all the content is posted during the times their target audience is most active iforgot apple, otherwise, the entire effort is likely to go to waste.