Instagram Bio Ideas for Getting Targeted Followers

Did you know that Instagram has more than 1.4 billion users globally? It’s this diverse audience that makes it an addictive platform. Every like and comment feels amazing.

Instagram success isn’t just limited to likes, though. Any of your posts could go viral and this could come with real monetary success. The rise of the Instagram influencer is just one example of how you can leverage Instagram to make money.

You can also use it to promote your small business, your arts and crafts, or build a fanbase as an athlete. Creative Instagram bio ideas are one of the best ways to target your content to the right audience and reach higher levels of success.

Read on to learn more! 

Things You Should Always Include

Your bio should give any potential followers a brief overview of who you are and what type of content you provide. Always include your name and a profile picture. Omitting these can make your account feel less “real.”

If you use a lot of links in your content, be sure to include your link tree. Then, include a brief overview or description. This could be your fitness goal or an overview of your brand.

The idea here is to have anyone who finds you from Instagram’s explore tab be able to instantly recognize the type of page you have, and whether or not they’ll find your content relevant. It should draw them in. 

After this, you can add a few hashtags for the Instagram profile search function or a call to action. Be sure not to overstuff your description, as it shouldn’t be overwhelming to viewers.

Selecting a Tone

The tone you use in your description should match the tone you use in your posts. Try to identify it.

Are you serious and focused? Are you comical? 

If you’re having trouble finding the right tone for your brand, take a moment and write down the top three words that describe your page and start there. The more clear you are on your brand identity, the easier it will be to promote yourself. 

Incorporate Your Slogan

Does your brand have a simple slogan? If so, use it as a hashtag in your description. This will entice other users to use your hashtag when they post about your brand. 

The more people that post about you and the easier it is to use your hashtags, the faster you’ll start growing on Instagram. 

Emoji Heavy

Emojis on their own won’t help your Instagram metrics, but they will make your page more colorful and visually interesting. This makes users more able to glance through your profile and get a sense of your personality.

Instagram is all about quick impressions and snap judgments, and emojis are a fun way to fill out that bio. 

Use These Instagram Bio Ideas

With these Instagram bio ideas, you should be well on your way to creating a successful page. The only missing component is your unique personality! Add your own flair to our Instagram strategies and watch yourself go viral!

For more news on Instagram features and other social media strategies, check out our blog!