You have just inaugurated your business on Instagram and don’t know how to promote it on Instagram. Don’t worry, because you have come to the right place.

In this article, you will get a definite idea of creating an Instagram business account. Besides, what are the benefits that are associated with it, and what are the categories of business on Instagram. Let’s dive in.

Instagram Business Account

The feature of a business Instagram account is introduced to aid marketers to expand their business. It is principally different from a personal account, and it offers many exclusive facilities for traders and marketers.

Main benefits of Instagram Business Account:

• Marketing through Targeted ads
• Online Shopping Feature
• Contact Button
• Proper Feedback Management
• Promotions and Discounts
• Linking Instagram Stories
• Analytics to evaluate your performance
• Engagement with Influential brands
• Call to Action Button

Change Regular Instagram Account to a Business one

Moving to an Instagram business account from a traditional account is pretty straightforward. You just need to implement some steps to do so.

 Nevertheless, you need to make sure that you have already created a regular Instagram account and have adopted the status of “public.” If you have made your account credentials “private,” then you will not be able to shift to the business account.

Here are requisite steps to switch to the business account:

• Log in to your Instagram account on your mobile.
• Tap the Settings icon.
• Tap on Account.
• Now tap on Switch to Business Profile.
• Instagram will now ask you to associate your Facebook page to your account. If you don’t have a Facebook page, then leave this option. But if you have one, then connect it with your Instagram account.
• Instagram will demand your email. Be sure to write the email that is monitored regularly by you. This email will be working under the contact button, and therefore, you will have to mention an active email address.

Newly Introduced Features of Instagram Business Account

Apart from the advantages mentioned above, Instagram frequently updates some features to adhere to the needs of the latest consumers. 

Instagram ensures that its multi-faceted services fulfill all the necessities of modern businesses. Recently established features that can promote your business are:

• Introduction of Vertical Videos
• Video Calling
• Feature of adding a soundtrack to the Instagram Stories
• A brand new layout to explore new things
• New Question Sticker on Instagram Stories.

 It’s time to examine each of the new features in detail.

1. Vertical Videos:

Initially, Instagram was only compatible with the videos that have horizontal outlook. But now, it has launched a new IGTV feature that enables the users to watch videos vertically.

You don’t need any sophisticated camera equipment or an overpriced photo video editing software. You can promote the products of your brand by creating classic vertical videos that directly target the essence of your brand.

You can also showcase your products by explaining the practical usage of them in demo videos. To download a vertical video on your mobile, you can visit Instagram Downloader.

2. Video Calling:

Video calling is exceptionally beneficial for honest user feedback. Your customers will have the opportunity of talking to you exclusively. You will also be able to satisfy your customers more conveniently.

Instagram has launched this feature to bring the people of different communities closer to each other. Another spectacular trait of this feature is that more than four people can join the video conversation at the same time. It implies that you can satisfy many customers at the same moment. 

3. The soundtrack to Instagram Stories:

  Adding an entertaining soundtrack to your Instagram stories will help you to ignite the personality of your Instagram profile.

This feature is available for both pictures and videos, and you can choose from thousands of tracks that match the ambiance of your style.  If your brand is related to music, then you must be opting for this feature.

4. Fresh Layout of the Page

You must have noticed some changes in the explore page if you have recently updated your Instagram app. The new design helps to discover the things in which you are interested.

With over 200 million visitors daily on the explore page, it has become imperative for all the marketers to start utilizing it.

5. Question Sticker on Instagram Stories

You will have an extraordinary experience of interacting with the followers while utilizing the Instagram question sticker. The question sticker inherits a whole new world of challenging conversations via Instagram stories.

Your Instagram followers will have the opportunity to ask specific questions about the quality of the services, what type of things they want, and which part of your business is liked by them.

Instagram Business Categories

When you create a business account on Instagram, it asks you to select from a variety of business ideas. It will also suggest the categories according to your interests. Ten primary categories of business on Instagram include:

• Education
• Entertainment
• Arts
• Sports
• Information Technology
• Accessories
• Brand
• Cafes
• Industry
• Clothing