Some stats and figures to show why you should pursue a Digital marketing career in Chicago:
- According to Indeed.com, the median annual salary of a Digital Marketing Head is around USD 102,358.
- India has more than 16,508 jobs vacant for Digital Marketers on Naukri.com
- According to Indeed.com, as far as Chicago is concerned, more than 59,844 jobs are vacant in the USA.
- The average annual salary of a digital marketing professional is USD 111k- USD 153k.
The data points listed above are impressive enough to enable you to decide to go with digital marketing training in Chicago.
When you are on the stage of your career where you need to decide what career path to choose, it may become daunting. This is because you consider all the factors such as salary, your preferred location, growth prospects, stability, etc.
Most people look at a Digital Marketing career as a ‘not so great paying’ job. This is because we are not so acquainted with this career from our childhood.
This article will let you know how dynamic this career is and the opportunities that are present in Digital Marketing and it can be the best career path to choose in 2021.
Why Digital Marketing?
The job role of Digital Marketing is consistently evolving. This makes the Digital Marketing career exciting with the introduction of different platforms. As a Digital Marketing pro, you always look for trends and stats and the ways they impact discoverability.
Exploring every facet of a brand’s presence online is the main essence of Digital Marketing that makes you gain experience in the domain. With the advent of new updates by search engines, you are required to determine how they impact the ranking of websites. From this point, the entire team works together to develop further strategies.
Digital Marketing Job Roles are the Future
LinkedIn has listed “Digital Marketing Specialist” as a role that is among the top 10 most in-demand roles across the globe, with almost 860,000 job openings. And the skills that are most in-demand are content strategy, SEO, social media, analytics, and more.
The number of job openings is increasing consistently, given the increasing facets of digital marketing strategies. Another reason for an increase in the number of job openings is the crisis that the digital marketing industry is facing- the digital skills gap. A survey by LinkedIn found the US and its major cities go short of 230,000 job openings for digital marketers. \
When there are so many jobs available and not optimum professionals to fill them, it is great to choose this domain as your career.
While traditional marketing is still prevailing, digital marketing, being affordable and analytical, is quickly taking over the traditional methods. Marketing managers can now exactly analyze what traits are increasing traffic and from which location and the strategies that produce the greatest ROIs. This data-driven approach in Digital marketing makes it simpler for professionals to demonstrate their worth and for managers to recognize which strategies are most effective. This minimizes the guesswork for future campaigns.
Different Roles in Digital Marketing
As we know that leveraging digital media for marketing your products/services/businesses is Digital marketing, there are many channels through which marketing can be done. The digital media that is used for marketing forms the basis of different roles in the domain.
Let us discuss different roles in Digital Marketing.
- SEO or Search Engine Optimization
This is by far the most important role in Digital Marketing. It forms the base or backbone of every content that is written and published, as all the content has a common goal of discoverability.
The career outlook is great for SEO specialists because there is a huge demand for professionals who understand content quality scoring, social media, mobile search, competitive analysis, and website analytics.
The average annual salary of an SEO Manager is USD 62,621.
- Content Writing
Content writers focus on content to attract readers to the website and drive them through the sales cycle. Content writers typically create blog posts, case studies, ebooks to guide their readers and keep them up with their website.
The average annual salary of a content writer is USD 56,779.
- Email Marketing
As it describes itself, email marketing is all about advertisement via emails. Marketing emails are sent to a predefined list of prospects and customers to grow business and develop an awareness of products and services. Emails are sent specially to engage an audience when there is no significant sale.
The average annual salary of an email marketing manager is around USD 65,834.
The main goal of digital marketing is advertising. Digital advertising is the essence of digital marketing, and the advertisers are the professionals who match the right products to the right audience. The advertisers target the right audience and negotiate terms and rates to appeal to both parties.
The average annual salary of an Advertising Specialist is USD 51,272.
- Search Engine Marketing
When marketing goes via a search engine, it is referred to as Search Engine Marketing. The main difference between SEO and SEM is that the latter contains paid tactics. As an SEM manager, you are required to research keyword trends to find out what people are looking for and determine the proper amount to bid for similar terms so that the web page of the company appears in search results. So, this role can be considered as a blend of SEO and advertising specialist.
The average annual salary of an SEM is around USD 74,399.
Now that you have come across the different job roles in Digital Marketing and Chicago (US) being the best place that offers growth and numerous positions, the answer to our heading, ‘is taking Digital Marketing as a career worth in Chicago,’ is a big YES!
To get into this domain easily and swiftly, get trained! There are many online resources that will enable you to learn the tactics and implement them in real-life scenarios, along with learning at your own pace with choice in modes of learning, doubt sessions, career guidance, etc.