At The Medlin Law Firm, we understand the intensity and burden that every legal matter brings with it. Facing such challenges alone can be depressing and overwhelming because the procedure itself demands a lot that a person without the right experience can’t handle. As a law firm, you may have the capabilities of helping such people in difficult situations. However, what efforts are you making to enable them to find you when they need legal representation? Here are a few strategies that you can use to help you get going.
Build a strong brand
Proper branding is not just about flashy business cards and a big name. A brand describes your reputation, what people can expect from you and why they should choose you. Make sure you address people’s innermost desires to get their attention.
Demonstrate your credibility and mastery
Passive marketing strategies go a long way to give you that extra attention. You need to demonstrate your awards, case studies, and customer reviews to prove your expertise to potential clients.
Show you are capable in all practice areas you cover
Apart from credibility and mastery, you also need to demonstrate the full extent of the services you deliver. This demonstration typically includes your practice areas, the number of lawyers in your employ, or even an updated list of your track record.
Search Engine Optimization
Nothing can compare to search engines in terms of bringing information to us in this day and age. As a law firm, you will want to attract as many new clients as possible. One of the most effective ways to do this is through an SEO campaign to get your webpage more clicks and visits.
Optimizing Google AdWords
Another optimization technique is using paid search. Ads stand out at the top of any google results page, making it easier for any firm to attract significant traffic volumes to their sites, who would later become paying clients.
Prioritize landing pages
Landing pages can make a vast difference between merely getting traffic and attracting paying customers. The landing page is what your firm uses to convert potential clients into actual paying clients. It would help if you spent more time and effort to make the landing page clear and inspiring.
Consider legal directories
Being featured in legal directories such as Avvo and FindLaw can boost site traffic by a large margin. Whether you agree to it or not, legal directories get your firm the much-needed exposure by using citations and hyperlinks to your site.
The population today has been dramatically influenced by video content. People, especially the younger generation, respond more readily to video content than written ones. Use videos to introduce attorneys, provide client testimonials and even provide a behind-the-scenes view of your law firm to inspire trust.
Use Accelerated Mobile Pages
AMP is a feature introduced by Google in 2016. It enables mobile devices to load web pages faster than they used to. Having a friendly website for mobile users indicates care and thoughtfulness, which go a long way to convincing your clients to work with you.
Inbound marketing coupled with gated content.
Inbound marketing allows you to attract potential clients to your law firm passively. You can leverage the power of compelling content to increase awareness. You can also couple inbound marketing with gated content (exchanging clients’ contact details for content) to expand your reach.
Deploy Newsletter Marketing
Newsletter marketing is an effective strategy to use, especially for specific practice areas. Allowing people to sign up for regular newsletters keeps your law firm relevant and demonstrates mastery.
Deploy Live chat on your website
Live chat can seem like a waste of time and valuable expertise, but it is worth it. Live chat enables you to engage clients at their convenience and can turn random interest into genuine leads. What’s more, it gives your firm some modernity.
Invest in Public relations
Good PR never expires. Whether you use print media or computer screens, an intense media campaign generates leads without fail. Your firm or individual attorneys get mentions in the news. Press releases could be used as website content and well-known media sites having your firm’s links improve your rankings.
Leverage the power of social media marketing
Social media marketing is not going away any time soon. If anything, using social media as a marketing tool is only going to increase in relevance. It would be best if you considered having a Facebook page for your firm, LinkedIn pages, or even Instagram pages to get those future clients.
Facebook Lookalike audiences
If Facebook works well for your firm, it would be a good idea to implement Facebook ads based on lookalike audiences. Lookalike audiences is a tool that allows you to discover new clients through people who share similar characteristics with your existing ones.
Blog and write articles on your area of expertise
Besides giving your site content, blogs and other articles can demonstrate know-how, raise credibility, improve optimization and demonstrate activity. You can even utilize guest bloggers for a more comprehensive approach.
Improve your email marketing
Email is another technology that will probably never get old. Despite social media platforms capturing the marketing industry, email marketing is still effective.
Implement a CRM solution
Keeping track of sales prospects, leads and clients can result in many wasted person-hours that could have been used to solve other problems. A Law Firm CRM solution can automate this process for you and do the hard labor.
Customize remarketing and retargeting campaigns
Retargeting ads are typically used to reach customers who show interest but do not engage on the first visit. Remarketing is becoming more popular among law firms, and you can implement it in yours to get your on-the-fence clients on board.
Create referral marketing campaigns
Referrals are among the oldest ways of getting new clients. A referral marketing campaign is sure to build your client base exponentially.
Develop a solid sales process for your leads
The purpose of optimizing your website to generate more leads is to ensure you convert more of them into sales. You should therefore have an effective process for converting these leads into sales.
Strategize your strategies
The most effective strategy is to combine more than one strategy to achieve your goals as soon and as efficiently as possible. Be sure to improvise and deploy a good number of the above solutions.