Link Building Strategies and Resources for Busy Marketers

Link building is one of the most impactful ways to increase traffic to your client’s website. As a marketer, you are often busy pursuing different search engine optimization strategies, and sometimes, link building may not get the attention it deserves. Link building remains one of the most efficient ways to increase your clients’ web page ranking, even in 2021. For efficient and successful link-building strategies and resources, you can rely on a digital marketing solutions company in Dublin like DSPM Group. 

Take Advantage of the Broken Link Strategy

Many busy marketers lack time to create original and engaging content for their clients. The broken link strategy involves finding blogs with links that don’t work anymore and then replacing the defective link with a link to synonymous content on your clients’ website. 

The strategy also works when investigating your clients’ websites to see if they have dead links. If so, you need to replace the dead links with a new link to a high-quality blog that contains similar content. The broken link strategy is a bit more complicated and requires some practice before getting it right. 

Capitalize on Infographics

Internet users are more likely to click on articles that contain infographics. Similarly, websites are more likely to link to your clients’ websites if they feature articles that contain high-quality infographics. Further infographics are likely to be shared on social media applications and generate organic traffic for your websites. 

The creation of infographics is one of the most underutilized link-building strategies in the online marketing industry. No matter your clients’ niche, infographics are suitable to communicate research findings, data, and statistics. Taking advantage of this hidden gem will earn your website quality links and improve its overall rankings. 

Creating a quality infographic may cost more than the average SEO marketing technique, but it pays for itself in the quality and quantity of backlinks it creates to your websites. You can rely on an artist to create the infographic or use online software that generates infographics at a reasonable cost. 

Keep Up With your Competitor’s

Opposition research comes in handy in all fields, and marketing is no different. If your clients are having their competitors’ websites consistently rank higher than theirs, then you might be hard-pressed to find a way to overtake them. Spying on your competitors is the best way to know what strategies they are employing to frog leap ahead of you. It is vital to learn where their links are coming from and what keywords they are utilizing. 

You can carry out this competitive analysis using websites like Ubersuggest. Such a website allows you to type in the competitor’s domain in the search bar and then discover a wealth of marketing information about them! The results page will enable you to view where your competitors’ backlinks are emanating from and assist in refocusing your marketing strategy. 

Competitive analysis will assist you to replicate your competitors’ most successful strategies, e.g., guest blogging, paid placements, market infographics, or links from corporate sites. 

Maintain a Decent Social Media Presence

Social media applications have reinvented the online marketing scene and made it much easier for your guest posts and backlinks to reach their target demographic. Social media is an indispensable tool that all marketers must exploit. 

Sharing updates, posts, images, and other social media-appropriate content will boost engagement with a new audience who will, in turn, share your content with their network. An active social media profile will increase your clients’ brand visibility and their link profile. 

Proper Guest Blogging 

Guest blogging is one of the most basic ways of creating backlinks. Although marketers rely on it less nowadays, guest blogging is still as effective as ever; the trick is to do it right. You cannot post an article for your client on a site with nothing to do with their niche. 

Search engines have evolved to distinguish between irrelevant content with no authority from engaging, authoritative, and relevant content. When marketing your clients’ website, it is not sufficient to concentrate on the number of backlinks and ignore their quality because this will not improve the overall ranking. 

The online marketing world evolves dramatically fast, and it is important to always stay on the cutting edge of developing technologies and trends. Your clients entrust you to build and market their online presence, and a big part of that begins with linking to and from reliable resources to improve their rankings. There are multiple ways for busy marketers to revamp their link-building strategies and resources, as outlined above.