As a small business, marketing is an essential tool to bring in more customers, so you must know how to do it properly. Even if you benefit from word of mouth, you still need excellent strategies to reach more potential customers.
Fortunately, there are some simple ways to boost your reach and increase brand awareness. If that interests you, then read on for some of the best marketing tips for small businesses.
Use More Videos
If you aren’t using videos yet, then you aren’t making the most out of marketing. Videos are one of the most engaging pieces of content online, and seen as many of your customers will come from the internet, it makes sense to catch their attention with informative and interesting videos.
Have a look at other businesses ‘ online videos to inspire some ideas, and then find the best equipment and software to film and edit.
Offer Discounts for New Customers
One of the simplest ways to attract new customers is to offer discounts. If someone is ordering for the first time, for example, then you could offer a 20% discount if they sign up to your mailing list. Not only will you inspire more people to buy from you, but you will also increase the reach of your email marketing.
Know Your Customers
To market your business successfully, it is essential to tailor your marketing to your customers. The way you reach senior males is very different from how you connect with teenagers, so you must figure out who your target market is and adjust your marketing strategies to suit them.
Over time, you should build an email list so you can use database marketing for your company. Visit leadlists.com.au/blog/what-is-database-marketing/ to find out more about database marketing and how it can help your business reach the right customers.
Know Your Lines
When attending events, it helps to know your lines when introducing yourself to people. Great networking is an art that will help you grow your business in many ways, so make sure that when you’re telling people about your business, it is natural and catchy.
Update Social Media Regularly
Social media is one of the most common ways businesses reach their customers. With sites such as Facebook and Instagram, you can reply directly to your customers, showing a personal touch while increasing engagement.
Increase brand awareness by posting regularly on all your social media platforms. You should shake up your content from time to time, too. So, if you regularly post images, you should throw in a video now and again.
Be Creative with Email Marketing
Email marketing doesn’t usually cost a lot, but it takes some effort to get it right. You don’t want to end up as one of those emails people instantly swipe off their home screen! Write a unique copy that opens strong so that more people read until the end and click on the links inside. Focus on engaging the customer rather than being too overly promotional, and you won’t go too far wrong.