Online Marketing Tactics for Small Businesses with Low Budgets

Business marketing has changed dramatically in recent years, especially with the advent of digitization, Search Engine Optimization, data, and statistics. Companies are finding it harder and harder to reach new customers for a low cost, especially when many new customers rely on the internet to find new companies and businesses. A company will see significant improvements to its SEO ranking and Google search engine results through investing in marketing, analytics, and eCommerce website optimization service. Still, it does come at a considerable cost to the business. 

 One of the easiest ways to reach new customers online is through advertisements via google sponsored results, Facebook advertising, Instagram advertising, or Twitter. Furthermore, they can get costly in a short time. There are, however, ways in which small businesses can see beneficial results and growth with a smaller budget.

How can small businesses use 100% free advertising for growth?

One of the easiest and most effective ways of advertising your business without any additional costs is through social media platforms. Websites and applications such as Facebook, Instagram, Twitter, and YouTube can be free to use. 

Many businesses use social media platforms to reach new clients with promotional offers, updates on new products or services, and discounts to attract customers. Having social media can help a company reach out to customers, act as a point of contact and also improve a company’s online presence, all for free.

This is different from directly paying for advertising on platforms, as accounts are free to run, but they are not free to directly advertise. Not having a social media presence acts as an incredible hindrance to business growth. The vast majority of businesses have a presence on social media platforms, putting your business at an automatic disadvantage compared to competing firms.

Another way to advertise your business to potential new customers is by uploading previous work the company has accomplished, depending on the offered service or product. Uploading previously completed work on Instagram or Facebook can showcase your company’s drive to provide high-quality products and services, allowing the customers to get an idea of the quality of your work. This idea also extends to uploading videos with the same premise of showcasing your quality of work, service, or product.

You can also increase your business’s online standing by ensuring you have claimed a Google My Business account for your business. Having the account ensures your business appears to customers who google your industry in the area you are operating in, and the company will also appear on Google Maps. An added benefit to having an account is it will also display all of your business’s information, such as an address, hours of operations, a link to your website, phone number, and map location.

What type of low-budget advertising can help a small business grow among a sea of competition?

Companies with a small budget will not need to spend capital on social media platforms for their accounts. But, they will need to invest some money in improving their website’s internet presence and SEO ranking. One of the most critical aspects of customer outreach is having a clear and concise company website. The website will need to explain what the company does, how it does it, information regarding the industry and company. 

How to strengthen and improve the company website?

To further improve and strengthen their online presence and SEO results, a company can invest in a frequently asked question section and an informative blog. It will talk about common misconceptions about the industry, questions, your product or service, and information about the various types of products and their differences.

A small business does not need to have a huge marketing budget to market its service or product effectively. A large portion of companies operate without a marketing budget, only relying on the marketing avenues that are free to use or require a small monthly subscription, such as web hosting for a website. 

Once a small business has established and exhausted all of the accessible marketing avenues such as Instagram, Facebook, and Twitter, then they can start exploring new options such as direct advertising on social media platforms and sponsored Google results. While seeing the results of an improved company’s online presence, it is significantly less costly than having a marketing campaign across multiple platforms. 

Why is marketing in today’s business world important?

Reaching potential customers has never been easier than it is today, especially with the various social media platforms, most of which are free to use. Businesses can reach thousands of customers in the local area without any cost by simply having an online presence. 

The customers reached can be in the 10’s of thousands with a populated website and targeted social media advertisements, all within a small budget. Despite hiring a writer to improve your website’s content and website costs, a business in today’s world simply cannot afford not to have a website and social media presence.