Meta Description: Getting your name out there is essential for a growing dental office. Here are some of the keynotes of successful orthodontic marketing!
Orthodontic Marketing — Tips and Strategies
Skill, professional conduct, and a well-equipped office are essential for running a successful dental practice, but none of it will mean much if you can’t attract any patients. That’s where orthodontics marketing comes in.
Naturally, since we live in a digital age, visible and responsive dental websites are the key to establishing a lasting and strong presence on the market. If you’re thinking about starting your own practice, you need to start working on a website as soon as possible. To know more, visit the site we’ve linked — it covers all the important bits.
Now, without further ado, let’s get into orthodontist marketing!
What Is Orthodontist Marketing?
Orthodontics marketing boils down to one simple thing: attracting more visitors. Of course, good marketing strategies for orthodontics will ensure that you not only attract but keep all the visitors, as well as create a lasting bond with them.
Marketing for orthodontics is, in essence, like any other marketing. That is, it entails plenty of work, creativity, and planning ahead to make sure you’ve covered the largest portion possible of your targeted demographic.
In other words, focusing on what makes you stand and on the services you’re providing is crucial. If you’re all about children’s orthodontics, focus on that. Let those in your area know you mean business, and give them a chance to see who you are even before they’ve booked an appointment. A good first impression is important, especially when you’re trying to invite new parents!
In addition, notice how we mentioned people in your area specifically. People have tight schedules, and they’re more likely to visit someone operating locally than have to plan a whole trip to the other side of the city just to get their teeth checked. That’s especially true for the elderly. So, if you see you’re the only dentist with a practice in your general area, make use of that to your advantage.
How Can It Help?
Perhaps needless to say, establishing your presence on the market and securing a loyal base of patients is important since there’s a lot of competition out there. Note, though, that it’s not a social media competition: you don’t need to care about numbers and likes (although they are important, too, as they leave a good impression). Instead, try focusing on the actual traffic you’re getting. After all, it is patients visiting your office who bring in the revenue, not the people who like your Instagram posts.
In other words, a good marketing strategy will work on providing potential visitors with a clear view of things they can expect, as well as the benefits you as an individual practitioner have to offer that others do not. There should be no room for clout chasing and pretensions — honesty and trustworthiness go a long way.
What Are Some Orthodontic Marketing Strategies?
The orthodontics market is vast, so you’ll need to be creative when putting yourself out there. If you can’t afford to do a lot of thinking at the moment, we have a few suggestions that are guaranteed to do wonders for your visibility. As you will see, they mostly revolve around the internet. That shouldn’t be surprising since most people rely on the web nowadays when looking for pretty much everything, especially on their phones.
But let’s not waste time on chit-chat: here are some of the most effective marketing methods for every new orthodontist:
1. SEO Optimization
Scoring high on Google is, without a doubt, the primary goal here. Just think about your own web-browsing habits. You usually click on the first few search results and don’t even bother taking a look at what’s at the bottom of the page, right? And let’s not even think of taking a peek at pages two or three! Most people are like that. If you want them to come to you and you alone, you need to make sure yours is one of those first few links they see and click on, so think about hiring an SEO specialist as soon as you can!
2. Have a Great Website
Of course, SEO optimization is tough if your website is a mess. The internet is evolving fast, and so is web design. In other words, you need to keep up with the latest online trends. We’ve already mentioned that people usually use their phones to look things up. That means your website should be optimized for mobile devices if you’re hoping to run a profitable business. So, if you can’t do it yourself, hire a web designer to make sure your page is easily navigable, attractive, functional, and truthful to what your practice is like.
3. Work on Making a Recognizable and Lovable Brand
What’s the first thing people think about when they think of a brand or a company? That’s right — their logos and catchlines. Starbucks is just a cafe if you think about it, but it is recognizable everywhere thanks to its logos and colors. There are tons of orthodontists out there, so you’ll need to be Starbucks in this scenario, so to speak, if you want people to give you a shot. Make an attractive logo, come up with a catchy tagline, and work on creating some audio-visual content that will make your practice rise in popularity on social media.
4. Never Forget Your Most Loyal Audience
Although we’ve put this at number four, it is by no means the least important aspect of a good marketing strategy. The people you’re working with and the demographic that is most loyal to you will be the foundation of your business. To make sure it keeps growing, try focusing on expanding that very demographic. One of the most common ways of achieving that is to involve your community in your marketing. For example, you can take photos with your satisfied patients and ask them if you can put them up online. You can also interview them for the video content you’re making, which can inspire more people to book an appointment with you. Also, encouraging and reading user reviews and feedback will give you insight into what you could potentially change for the better.