SEO has become a mandatory part of every business if it wants to survive and thrive in the cut-throat competition in the digital world. Some business entities prefer having an in-house SEO time while others tend to rely on a professional SEO agency in New York. Wondering which option is better for your business? This comprehensive analysis of both these options will help you to make the right choice. Continue reading!
When you hire a team of SEO specialists who will be dedicated to working on your business only, it is called an in-house SEO. These specialists are regular employees who are responsible to follow all your company’s rules and regulations.
Benefits of In-House SEO
Always at Disposal
As the team will be working in your office’s vicinity, they will be always at your disposal, albeit during the work hours only. Therefore, there will be no communication barriers or any other sort of issue. You will be able to get in touch with them or conduct a meeting with them without any difficulty.
Dedicated to Your Business Only
An in-house SEO team will be dedicated to your business only. They will have no other projects to handle or take care of. Thus, their main motive will be to create an online identity of your business and spread its name in the digital world.
Your SEO team can also perform a dual role. They can don the hat of trainers for interns or other team members. This way, other members of your office can learn the latest SEO techniques and practices from them. Resultantly, your office staff will become more productive and this will reflect on the performance of your business.
If you are handing over the responsibility to manage the SEO of your firm to a third-party company or search engine optimization specialist, it is called outsourced SEO. The specialist or their team do not work in your office neither they are bound to follow your company’s role. They are hired for a specific period of time and are responsible to honor every clause of the contract you have signed with them.
Benefits of Outsourced SEO
Services of Specialist
The biggest advantage of outsourcing SEO is that you can employ the services of a specialist, which you may not be able to do otherwise. Experienced SEO specialist charge way higher. Thus, hiring them can propose budget-related difficulties for many business entities. However, if you are outsourcing SEO, you will only have to pay them for the project at hand, not every month like your regular employees. This will allow you to avail their services without allotting a major chunk of your income on their salary.
Outsourcing SEO can prove to be inexpensive. As stated above, you wouldn’t have to pay them every month. The cost is decided per project, which is then finalized and a contract is signed. This cost can be paid in installments, depending on the policy of the SEO company or specialist you have hired.
Another feature that makes outsourcing SEO is that there are no bonuses, overtime and other such extra payments involved. You will only have to pay what’s mentioned in the contract until or unless you are getting some additional services, which weren’t mentioned in the agreement. This way, you can manage your budget accordingly.
This benefit of outsourcing SEO makes it more suitable for small and mid-size businesses. As they do not generate enough revenue to hire a permanent employee, they can fulfil their SEO needs by outsourcing the work.
Customer Support Services
With high competition in the digital world, SEO service providers tend to walk an extra mile to ensure their clients are getting the best services. This is why they particularly take care of clients’ queries and concerns. Top SEO companies and experts now offer customer supper services as well. So, if you have any issue or problem, getting in touch with them won’t be a problem with them.
Relatively Easier to Hire
Hiring a search engine optimization specialist as a dedicated employee for your company can prove to be an extensive process. There are a lot of steps involved from announcing a vacancy to sorting resumes and screening selected employees. On the other hand, hiring a company for outsourcing can prove to be rather simple and convenient.
A Final Word
The benefits of outsourcing SEO clearly overweigh the advantages of having an in-home SEO team. So, unless you do not own a large firm that can accommodate a team of highly-trained and professional SEO specialists, outsourcing is the right choice.