Research-Based Revelations for Digital Marketing Initiatives you Must Know!

Digital marketing strategies could prove to be complex affairs unless you understand the concepts from the grass-root level. A basic understanding of how digital marketing and SEO consulting services work will take you through! Besides, you also need to research a bit about how online marketing tips and tricks work and exactly how they happen to be relevant to your product or service! We look at some eye-opening facts here.

Digital Marketing: Interesting bits of information that may be Relevant!

• Only 20% of the most popular websites are content-based: Digital marketers continue to harp about content marketing! However, the fact remains that, only about 20% of the most popular websites depend on content-based advertising for improving their rankings. The most popular online platforms are primarily e-commerce portals like eBay and Amazon! It’s the functionality that works and not the content! However, YouTube and Wikipedia are the two notable exceptions here.
• 6% of Referrals are Converted from Google: Google is a true game-changer when it comes to making a mark in the online space. If you want to be discovered by genuine buyers, it’s Google you should turn to. Remember, when people are searching for a service or a product, chances are that they are already in the mindset of buying. They are simply looking through options and too close to making a purchase! Therefore, you must always choose an Arkansas marketing agency that specializes in SEO strategies to ensure good search engine rankings. Even though you might have a handsome advertising budget or a thumping presence on social media, SEO should never be neglected.
• Voice SEO is here: As per 2020 data, as many as 120 million American households had voice speakers! Voice SEO is therefore a trend that cannot be ignored. So, if your website isn’t optimized for voice-based searches, it’s time to begin now! Voice activation in technology has improved by leaps and bounds with millions signing up for assistants like Alexa and Siri. And this trend is likely to become stronger and stronger! Search engines should be able to cater to the new demands generated by voice searches.
• Organic Search is Preferred over PPC: It is a known fact that PPC campaigns supported by Google are big business. However, ensuring the top rank on Google searches beats ads by a significant margin. 9 out of 10 online researchers will click on the top-ranked link for the product or service they have been seeking. Never ignore search engine optimization even if your PPC campaigns are garnering success!

Google searches do not capture much attention of the visitor! An average online visitor typically spends less than a minute on a single Google search. Therefore, make sure you stress including catchy clickable titles and great images for capturing the attention of the viewer. When it comes to website setting up and designing, consider stressing functionality more than aesthetics. Although aesthetics cannot be ignored in its entirety, it is the ease of operations on the site that leaves a lasting impression on the minds of the visitor! Get in touch with a “marketing agency near me” for the best results with online marketing strategies.