SEO for Local Business – Site optimization for Local search

Softplux always helps its customer to remain at the top of search results. Local SEO is search engine optimization of your website and Google My Business cabinet, the purpose of which is to move your website pages to the TOP-1 in search results, in a specific region, city, town, district, or even street. The uniqueness of such a promotion is that due to the correct optimization and excellent link building through guest posts on local blogs. A small project with a limited budget has every chance to squeeze large market players “on its territory” and attract clients who are more loyal to the business in the neighborhood than to large corporations. According to Google, over the past two years, searches for “sells near me” have grown by 250%.

Is it worth investing in local SEO for you to decide?

Any project that has a binding to a specific region. Any other business where distance matters, each of these projects needs to get clients from its geographic region. There are hundreds of examples of such businesses: pharmacies, car washes, car services, grocery stores, and more, cinemas, cafes and restaurants, beauty salons, private clinics of all directions, plumbing and electrician services, pawnshops, and many others. These businesses need Search Engine Optimization.

We are talking about both small businesses and regional and national networks with points of sale in several regions. But, it should be borne in mind that if a business is represented in several regions, then to achieve better results, optimization should be carried out for each region.

Search engines perfectly determine the location of a business, regional offices, etc., and only the right strategy will allow you to get more traffic to the site in local search results, more leads, and more sales.

Introduce yourself to Google My Business

Optimized Google My Business will allow you to rank in Google Maps and collect additional traffic. Signing up for Google My Business is free. And to confirm your business, you must enter a confirmation code that will come to the physical address of your business in the form of a letter.

Provide accurate data on your Google My Business profile

Be sure to include the most information about your company, for example, Fresno SEO Company: opening hours, address, photos outside and inside the building, phone number, main field of activity, the most popular services, and any other information that favourably distinguishes you from your competitors.

Complete location data

You should have a page (or several) of contacts, which will have full NAP information – Name, Address, Phone (name, address, phone number) for all your offices. The information must be interactive so that the user can make a call from a smartphone or go to the address in the map application.

Work on resource performance

Optimize your page loading speed. This will allow the site to rank better on the search engine and improve the user experience of interacting with the site, which in turn will increase the conversion rate on your site and lead to more leads and sales.