There are numerous ways that you can use SEO for small business to help increase your local marketing, especially if you are working with the experts. You should ensure that you are using all of the tools that are available to you for this, including Google My Business and much more. If you want to increase the marketing for the local areas, then keep reading on to find out a few more of the best tips.
Tips for Increasing Local Marketing
When you are working with the small business SEO services expert there is going to be plenty they can help you with, including boosting your local marketing. Here are 5 of the top tips to know about this, including:
1. Using Google My Business
You should always ensure that you have claimed your business listing on Google My Business since this is going to be one of the top links that comes up during any searches. This will give you a profile that you can fill out with all of your business related information and you can easily update it as needed. Google is one of the most commonly trusted and used sites that customers use to help make their decisions about who to work with, so you need to have this claimed.
Here you can add your information about the operating hours, what products you have available, services that you can offer and much more. It would also allow the customers to get directions to your location from their home or office, which makes everything easier for them.
2. Get feedback from your customers
Another thing to make sure that you are doing and asking for is positive feedback and reviews. The more you have of these, then the more the local customers are going to trust the feedback and visit your store. The majority of the customers will search for your business before they make a choice and finding these positive reviews would help to cement their decision.
Ensure that you are responding to these as well as the negative ones to let potential customers see that you care. These are important so make sure that you are asking customers to write them and even think about how you can get more in exchange for discounts and much more. Don’t be afraid to ask for these, but instead email the customer or even send them a text message to ask for it.
3. Voice search optimization
You might think that voice search isn’t something that you have to optimize for right now, but you would be wrong. You need to ensure that you are optimizing for this and that you are considering how people are going to be asking the question when they are talking rather than if they were typing it in. This means that you should be using more long tail keywords and consider using question type content as well.
This is definitely something to consider since people are going to need to get useful and informative answers. The more answers they get from you and your company, then the more likely they will be to come back when they have more questions.
4. Mobile optimization
It might seem like everyone has already done mobile optimization, but if you haven’t already done it, then it needs to be completed now. This is vital since these days more and more customers are turning to their phones to find local businesses that would have what they need. If your website isn’t mobile-friendly, then you are likely to lose some of the local customers who can’t get the information that they need quickly.
5. Local keywords
The final thing that you need to consider doing is using your keywords and making them into localized ones. This can be done by adding a few different things to your current keywords like the zip code, city names, the words “near me” or “close to me” and much more. Ensure that you are doing this so that when the customers are searching for these types of businesses that your name is going to come up.
The more you know about how you can increase your local marketing, then the easier it will be for you to bring in more customers from the surrounding areas. Ensure that these tips are being put to use and that you are implementing them into your current strategies so you can see more results over time.
All of the SEO for small business experts will let you know how they would be able to assist you if you want to increase your marketing for local customers. You should make sure that your site is completely mobile responsive and that you are claiming and updating the information on Google My Business for your business. Also, ensure that your keywords are optimized for local searches and that you are optimizing your content and your website for voice searches.