When implemented properly, search engine optimization offers enormous opportunities for website owners. They can benefit from more traffic, higher user satisfaction and increased conversions. However, SEO is not an easy task and requires a lot of expertise, time and patience. Necessary measures need to be identified, adopted and their results reviewed over and over again.
Fortunately, there are some tools that simplify SEO for website owners and help them take the appropriate steps to put their measures into action. Continue reading to find out which tools are worth knowing and becoming acquainted with in order to benefit from the advantages of SEO.
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Important SEO tools
1. Google Search Console
With a market share of around 90%, Google is clearly the market leader among search engines. About 5.6 billion Google searches are conducted every single day. Due to other search engines like Bing or Yahoo not being as widely used, deciding to first and foremost familiarize yourself with the tools of the market leader is a sensible choice to make.
Google offers several free tools to help website owners with improving their own sites. The Google Search Console is one of these tools and is a must-have when it comes to search engine optimization. Providing you with a general overview of the overall performance of your website and individual subpages, Google Search Console helps you analyze your website’s performance.
Using a red, yellow and green indicator, the tool marks problematic areas of your site. The technical review, the link report and the evaluation of keywords also help support you in both the on-page and off-page optimization of your website. Furthermore, the information about your website’s current ranking is particularly important.
2. Google Analytics
In addition to Google Search Console, Google Analytics is another tool that can be used to help with the SEO of a website. While Google Search Console offers a general performance overview, Google Analytics allows you to delve deeper into the matter of your traffic and conversions.
Even the free version of this monitoring tool provides you with a lot of information about your website’s traffic. It not only shows you how high the organic traffic of your website is but also determines the main sources of traffic. Your conversion rate is another aspect you can improve with the help of Google Analytics. Through the tool’s reports, for example on how long visitors stay on your site, it is possible to determine how intensively users engage with the website.
The tool further supplies information about the demographics and interests of your website’s visitors, allowing you to tailor your content to your target group. Even when using only the free version of Google Analytics, doing this can improve your conversion rate. The paid alternative is more suitable for bigger companies, as the large amount of data from the free version already tends to overwhelm many SEO beginners.
3. Google Ads Keyword Planner
The use of appropriate keywords is an important part of OnPage optimization. However, finding the right keywords is not always an easy task. As is shown through the release of their keyword planner tool, Google intends to remedy this issue. By inserting your own URL into a search line, it supplies you with suitable keywords that can then be incorporated into the content of your website. It is, however, still necessary to keep an eye on your keywords and continue to monitor their effectiveness.
4. Seobility SEO Checker
Besides the market leader and its data, there are other search engines that should not be disregarded completely. It is advisable to also be familiar with tools that analyze your website beyond the data Google presents you with.
The SEO Checker is one of Seobility’s online tools and includes not only the data provided by Google but also data from other search engines. Even without registering, using the Seobility SEO Checker allows you to receive a comprehensive list of errors which could negatively affect the performance of your website. In the form of percentages, you will receive information about the quality of your website with regard to many SEO-relevant criteria. An SEO score is calculated from these percentages and, by using the integrated To-Do list for your optimization, the resulting score can then be improved.
5. Ahrefs
While the tools made available by Google and Seobility are free, there are, of course, also paid tools. In comparison to free tools, the paid alternatives usually include even more functions. Ahrefs is one of the popular paid tools and combines various applications.
The “Site Audit”, for example, examines the performance of your entire website and makes recommendations that could help you improve it. The “Rank Tracker” provides insights into the current status of your ranking and documents changes. If you still find it difficult to improve the content of your website, you can also make use of Ahrefs’ “Content Explorer”. It provides you with suggestions for relevant content that could be suitable for your target group. In addition, the “Keyword Explorer” allows you to identify keywords that perform well. Giving you an insight into the performance of your competitors’ websites, the “Site Explorer” function is highly useful as well. In summary, Ahrefs is a helpful and very popular tool, but it also has its price.
Conclusion
You now know about some of the most important tools that, once mastered, will help you optimally improve your website. Depending on your preferences and budget, you can either choose to work with fee-based tools or decide to make use of the ones offered free of charge.
Even with the help of support tools, however, it remains to be said that gaining a foothold in SEO can be difficult. If you want to stand out among the competition but are still unsure where to even start with SEO, the SEO service from Werbepresse may be just the right solution for you.
