SEO is getting a lot of attention in the digital marketing arena, and that’s no coincidence. This discipline aims to win the best places among the results offered by engines like Google for a given query. Let’s take a simple and concrete example: if you have an online mattress store, natural referencing can help you appear among the first results on Google when Internet users search for keywords such as “mattress”, “buy a mattress” or even “cheap mattresses”. However, the positioning of your pages on the engines will directly condition the success (and profitability) of your digital strategy. Natural referencing has, today, become complex and it is not uncommon to call on an 5e Frightened although you can start by following the rules that follow.
Natural referencing: to achieve what objectives?
Let’s take stock of the goals that a good SEO strategy can help you achieve before we look at the best practices to follow! In general, natural referencing can help you achieve two main objectives: visibility and notoriety. First of all, a solid SEO strategy will help you make the pages of your site more visible on search engines: you will then increase your web traffic, which it will then be up to you to convert into customers. SEO can also help you to establish your brand in a sustainable way on the web: it will then allow you to stand out effectively from the competition and acquire more new customers, while retaining your current customers.
However, these objectives will only be achieved on the condition of respecting essential good practices: zoom in on the SEO techniques available to you to gain visibility and notoriety on search engines!
SEO: the 4 golden rules of excellent positioning
A wide range of SEO techniques can help you achieve your online goals. However, you will have to adapt constantly: if you only had to remember one good practice in the field, it would be that of constantly adapting! Indeed, the guidelines set by Google and other search engines are constantly evolving to meet the needs of Internet users. For your SEO strategy to remain relevant and profitable, it must therefore take these permanent changes into account. You will also gain by carrying out regular monitoring of the sector in order to adjust your strategy when necessary.
Golden rule n ° 1: get to know your digital audience
The success of your SEO strategy will always depend primarily on your knowledge of your digital audience. Why ? Because the sole objective of search engines is to provide Internet users with ever more relevant results. You will need to get to know those who are likely to visit your site to better attract them to your pages. By analyzing the characteristics of your digital target, you will be able to answer their questions in the most relevant way possible. You will also be able to offer her solutions adapted to her needs and the problems she encounters. Do not hesitate to conduct a complete market study and use the persona method to respect this good practice!
Golden rule # 2: develop a consistent content strategy
To analyze your website and position it on its results pages, Google mainly relies on the content you publish. From the home page of a showcase site to the product sheets of an online store, all the texts, images and videos that will appear on your site will be taken into account by search leaders. You will therefore have to take care of each of your content, paying special attention to the keywords you use. Remember to analyze the most frequent requests in your field of activity: tools such as Google Trends or Google Analytics can help you. By focusing on keywords with high potential, without forgetting to evaluate their competitive aspect, you will be able to refine your content strategy. Do not hesitate to create a blog on your site,
Golden rule # 3: look under the hood (of your website)
Beyond the texts and images that you publish on your site, search engines also rely on its technical parameters to position it among their results. First analyze the loading time of your pages: it should be as short as possible. Then think about checking their level of security: have you taken the time to adopt the SSL protocol intended to protect browsing, but also transactions on your site? Finally, you will benefit from respecting the rules of responsive design to optimize the loading of your different pages on all media, starting with smartphones and tablets.
Golden rule n ° 4: exploit the leverage of netlinking
The quantity, but also the quality of the links generated by your website play a crucial role in your SEO strategy. Search engines first analyze backlinks, which are links posted on third-party sites that redirect people to your own site. The more quality backlinks you generate, the more authority Google will grant you in your domain. To achieve this, however, you will have to design an effective netlinking strategy: ask yourself about the possibilities of partnerships (guest blogging, link exchanges) available to you to obtain the best positions on the results pages!
This non-exhaustive list of good SEO practices destructive wave 5ewill put you on the path to effective SEO. However, you will have to constantly inform yourself on the subject to understand all its subtleties, but also its constant evolutions: do not hesitate to identify some reliable sources of information to monitor and refine your SEO strategy in real time!