Search engine optimization, otherwise known as SEO, begins with on-page optimization.
On-page optimisation is just what you make of it: SEO optimisation for your website, from the content to the landing pages to the meta descriptions and privacy policy pages.
Most people invest only in on-page SEO, which is a grave mistake. If you don’t work on your off-page SEO, there’s a high chance your site will never take off or reach the first pages of Google’s search results.
This post will show you the ten effective ways to increase your off-page SEO and make it to the first page of Google in 2022.
Let’s get started!
What Is Off-Page SEO?
Off-page SEO, otherwise known as off-site SEO, describes the SEO optimisation actions digital marketers take outside of a site to boost its search engine results pages (SERP) ranking. These marketing actions resemble virtual endorsements, where a marketer tries to get sites with great web authority, such as Forbes, to link to your site and reference your brand.
These efforts improve your website’s trustworthiness, domain authority, and relevance, pushing it higher up in the search results.
To understand this better: With proper off-page SEO, your site’s domain authority increases, so when people enter a search query on Google with a keyword relevant to your brand and its products or services, your site will be recommended to them by Google. Therefore, all the top listings you see on Google are there because they have exceptional on-page and off-page SEO optimisation.
To get to such a prominent place, you need a strategy process that involves high-end on-page SEO and solid and smart off-page SEO. On top of this, SEO optimization is an ongoing process, so don’t expect to work on it once, and then it’s over. Even if you break into the first nine results on Google, you still need to work on your SEO optimization!
Why?
Because Google’s algorithm, as well as Internet trends, change, so your content must stay relevant.
To master off-page SEO, just follow these ten tips and tricks. These are updated regularly. So, take a deep breath and exhale. You can do this with dedication, good planning, and proper execution!
Off-Page SEO Tactic 1. Work on Your Backlinks
The most important off-page SEO factor is backlinks. Backlinks are when the hyperlinks of a website different than yours redirect back to your site. For example, when you add a link to Forbes in your content, this is considered a backlink for Forbes. Likewise, when people reference your brand or site with a hyperlink, this is considered a backlink for you.
What you must do, then, is to check your backlink profile. This is the profile of all websites that link back to yours. Now consider whether these websites are considered a high authority and have high domain ratings. If they don’t, you might want to reach out to new websites to endorse your company with a reputable domain.
In other words, if your backlinks are from spam sites, things aren’t very bright for your website, as references on spam sites can diminish your search engine results pages ranking. However, if you have reliable backlinks, you’re good to go.
To find out where your site stands, use the following tools. They are designed to evaluate your site’s backlink profile information:
Except for checking what sites are included in the list, look for the hyperlink to your site that gets the most clicks.
Tactic 2. Diversify Your Backlinks
Sure, backlinks are essential. But they shouldn’t all come from one specific site or site type. On the contrary, you should aim to get backlinks from authoritative company websites, blog posts, online magazines, etc. If you get backlinks from blogs, you might want to seek backlinks from industry publications and vice versa. This way, you’re guaranteed success in both areas!
Here is how to diversify your backlinks:
- Write highly engaging guest posts for popular websites and ask for a backlink for each post you write.
- Submit your website/product/service to review sites and directories for reviews.
- Become a guest on a podcast and ask the host to include a backlink to your website in the description or show notes.
Tactic 3. Create Exceptional Content
If your web copy is no exception and provides valuable information to the reader, you will not see a substantial increase in your organic rankings. High-quality content is a must for SEO optimisation and specifically off-page SEO.
If you want to get hyperlinks from reputable sites, brands, or thought leaders, you have to produce content they will love to share. So, how to write such impressive content? You can either think of what your target audience likes to share or give the go-ahead to a professional content writing solution. Doing so, you avoid the hassle of writing everything on your own. Instead, you rely on experts and have complete peace of mind about the quality of your content and guest posts.
Just remember, good content excites, informs, and entertains at the same time. People won’t read it if it’s not that good, even if it’s featured on a high authority site, meaning you will lose qualified leads.
Finally, great content isn’t only words. It can also be images, music, or videos. Strive to invest in content representing your brand, whether written or audiovisual.
Tactic 4. Fix Those Broken Pages
There’s nothing more annoying than landing on broken pages. This is how every web user feels.
Just think of it: Who likes getting Error 404?
That’s right.
No one.
Or who likes to see a wonky website design?
Again: No one.
Tidy up your site and ensure it’s smooth, easy to navigate, and mobile-friendly. Afterwards, you can start working on off-page SEO. It’s that simple.
Tactic 5. Partner With Influencers
Considering that influencers are some of the most important marketers of our day, reaching out to them and asking them for backlinks can positively impact your off-page SEO efforts. Find influential individuals who already use your products or services, or contact them with an offer. If they accept it, ask them to link back to your site.
Tactic 6. Share Your Content on Social Media
Be confident and share your content on Facebook, Instagram, Twitter, and all other socials you might have an account on (if you don’t, create one).
That’s the first step.
Step two uses these platforms to boost user engagement with your target audience (i.e., prospect customers) and showcase how great your brand is. While you’re on it, aim to SEO optimise your posts and write them in such a way to excite. This way, social media users will share them on their accounts, and along with them, they will also share backlinks to your site — awesome for off-page SEO.
Tactic 7. Submit Your Images
This off-page SEO method is not super well-known. Images are a fantastic way to increase backlinks. So, optimising them with a proper URL and title tag, and submitting them to websites such as Pinterest, Flickr, or Imgur, is a clever way to boost off-page SEO.
Conclusion
And there you have it: the seven coolest and most effective ways to master off-page SEO for 2022.
If all of this sounds amazing but challenging or simply exhausting, no worries. We understand. Perhaps, you would prefer to leave everything to the experts. Right?
We get you.
Instead of working on the site’s off-page SEO alone, consider relying on SEO optimisation experts, like Strategically. We have SEO strategists, SEO content writers, and digital marketers to take your content and off-page optimization to the next level. Just reach out to our team for a quote. We’d be happy to help you with your off-page SEO needs.
