As chatbots continue to take centre stage in businesses’ digital marketing efforts, social media is not left out, and there are a handful of ways bots can be used in this regard.
Chatbots have redefined the entire concept of conversational marketing. Their features and functionalities make them the ideal social media marketing solution for many businesses.
Nowadays, marketers consider using social media chatbots as a must-have rather than an option, especially considering the unprecedented competition online businesses now face.
Their seamless integration into the major social media platforms available like Facebook Messenger, Instagram, WhatsApp, amongst others, also makes them a veritable tool for this type of marketing.
Here, we will look at how chatbot marketing ticks many boxes in your social media marketing efforts and why they are essential in providing needed solutions.
Social Media Chatbots Facilitate Faster Services
When people comment on a post on social media, they expect the page’s admin to respond or to like their comment. This makes the user feel appreciated, and it can lead to more encouragement. The Fbchatbot auto liker feature on some chatbots helps social media admins to achieve just that.
Beside commenting, many people use social media platforms for entertainment, chat with their loved ones, and work. Occasionally, they may find products that they will be interested in purchasing.
However, as their main purpose was not to buy, they have very thin patience and are only interested in completing their shopping easier and faster.
Most of these users will get disenchanted easily should the process of buying take a little bit longer than expected.
With chatbots, you no longer have to worry about an unnecessarily long sales process.
Implementing chatbot marketing in your social media marketing strategy ensures you can move customers through the sales funnel a lot faster than usual.
Chatbots are so fast with their response and completing tasks that a user can move from being just a prospect to a conversion within a minute or two.
Social Media Chatbots are Available Round-the-Clock
Nothing shows commitment to customer experience more than making your business easily accessible to your customers.
There is no closing time on social media, and you shouldn’t either if you are going to be marketing your products and services there.
A chatbot integrated into your social media pages keeps you available 24/7. Customers can contact you anytime during the day or night and still get their queries solved.
Social media chatbots will have automated conversations with customers when you are asleep, during public holidays and will not have to go on coffee breaks or sick leaves.
You will continue converting, engaging and selling at every moment.
Chatbots Massively Boost Conversions
Most marketers use social media to drive leads, and if you have similar goals, then chatbots are the best option to increase your conversion rate substantially.
Research has shown that chatbots can double your conversion rate in less time. The chatbot conversion rate is 266% higher than the average social ad.
With a precise leads generation system that allows it to segregate interested prospects, chatbots can help increase your inflow of new customers from social media.
Use Chatbot Marketing to Provide Personalised Experience
Chatbot marketing allows you to create real-time, personalised marketing without the need to hire a large team.
As a business, chatbots ensure you give each of your customers a VIP level kind of service previously available to high-priced brands.
Social media chatbots can be used to offer customised and tailored recommendations of products to your customers based on their interests and preferences.
For instance, if a customer buys a pair of glasses, some chatbots can recommend other clothing items that match this product.
This keeps customers on your social media page for a long time and increases the chances of them making more purchases.
Chatbots cut Human Error.
Providing faultless services nowadays has become paramount, especially in an age where all it may take to bring down a business is a single tweet from a disgruntled customer.
One of the most popular misconceptions about bots is that they are here to take over from humans completely.
Chatbots can work alongside humans, and when they do, they can help increase the efficiency of employees and also reduce errors.
As your chatbot can be used to automate repetitive tasks and perform other simple duties, it allows human agents to focus more on the more elaborate tasks.
This will help cut the likelihood of mistakes that may give your users a poor experience with your business.
Chatbot Marketing can be the Bridge between Social Media Marketing and Content Marketing.
In your efforts to publish your content, products and services, chatbots can be the all-important tool.
Chatbots are one of the most effective marketing, advertising, and distribution channels because they can deliver your content to a wide audience across several platforms.
They can also distribute content to each customer based on their preferences, leading to a substantial increase in the traffic you drive to your social media page.