If you already have a website, chances are you’ll want to get the most from it. A great way to do this is to add a blog. Not every website has a blog, but unless the website is very well known, it could be missing out.
So what are the benefits of adding a blog to your website? We’re going to look at this now.
You Can Build a Relationship with Your Customers
When you have a blog, your customers are likely to read it. When you blog about your products, what you do ‘behind the scenes’, and any offers you have, your customers will be interested. This will allow them to get an insight into what you do, and you will automatically feel more familiar with them. Familiarity breeds trust, and this is exactly what you want. When your customers trust you, they are more likely to buy your products.
It Can Improve Your Google Rankings
Not a lot of people are aware that a blog can help to boost their company’s Google rankings. When your rankings are boosted, your company’s website is more likely to be found on the first few search engine results pages. This means more potential customers are more likely to find you.
If you want to do what you can to boost your rankings, a small business SEO partner can help. When you know how to use SEO and how it benefits you, you’re likely to have even more ranking success.
Your Blog Could be an Authority
If you sell items that are very niche, there’s always a potential for you to become an authority. When you use your blog to explain your products, your customers are likely to trust you. When they have a question or they want to research a product, they could visit your blog.
Any company, no matter how large or small they are, can really benefit from being an authority.
You Can Share on Social Media
One of the beauties of having a blog is that they’re very easy to share on social media. When you share your blog posts, more people will see them. This, in turn, can help current and potential customers to see your blog posts. If your blog is then something of an authority, you’re likely to find yourself with even more customers.
It Retains your Online Presence
If you regularly update your blog, your website will retain its online presence. This will be the case even if you never update the prices, your contact details, or your services. As long as you have an updated online presence, customers will see that the site is still being used. This will also keep the search engines happy as they like at least 3 new blog posts a month.
As you can see, there are many benefits to adding a blog to your website. You don’t have to update it daily, but you will reap the rewards if you frequently update it.