Over the past decade, there have been numerous debates on whether or not social media has a major effect on a business website’s SEO performance. While the answer to that question remains unclear, there is no doubt that these two concepts do seem to indirectly influence each other.
Search engine optimisation (SEO) and social media marketing are individually essential for growing a business. However, combining them can also prove to be beneficial. Here, a data analytics consulting company can offer valuable and crucial insights.
Let’s dive deeper into the tricky and complicated relationship between SEO and social media.
What Is Social Media SEO?
The art of combining SEO strategies with a healthy dose of social media marketing in an effort to boost your search rankings and increase the traffic to your website, is called Social Media SEO or Social SEO. Social signals such as likes, shares, comments, views, and reposts can help to improve your website’s visibility, create brand awareness, and increase the site’s traffic.
Why Is Social Media Important For SEO?
Both SEO and social media can be used to push your high-quality content to the forefront, thereby increasing the chances of your website being visited by potential customers.
Today, social media is used for multiple purposes like communicating, reading the news, and building a business. Social networks are also mobile-friendly, making them convenient to use on the go.
Social media apps also categorise content with the help of hashtags and keywords, enabling users to easily find the content that peaks their interest.
You can also conduct audience research through social media in order to find relevant keywords.
Here’s how social media can help your SEO strategy:
- Increased visibility
- More backlinks
- Quickly indexed content
- Improves SEO ranking
- Improves SEO content through interaction
- Enhances search demand
- Helps to identify your targeted audience
- Convenient for keyword research
- Consumer research can lead to more relevant content
- Helps to drive traffic to your website
How Does Social Media Impact SEO?
- Social media helps to amplify your content, thereby increasing its exposure to a wider audience.
- Social media can help to improve your brand awareness.
- Social media can help to build trust with your audience and increase your credibility.
- Social media is important for link-building. If your content is widely shared and discovered, it can improve your chances of earning SEO backlinks.
- Positive customer reviews can help to increase and improve your local presence and search rankings.
How To Use Social Media To Boost Your SEO Results?
Merging your social media efforts with your SEO strategy is an excellent way to get your desired results.
Here are some easy ways to combine the two concepts efficiently:
- Link the Internal Teams
You can align your social media team and your content team to ensure that they work together. This can also ensure that your SEO content is supported by social media promotions to expand the impressions and reach it receives.
- Share Your Content
This is a great way to merge social media and SEO, and it also helps to boost your content’s success. You can share your content on all your social media accounts to improve its visibility among your targeted audience.
- Optimised SEO Content
Adding relevant images, quotes, charts, and statistics to your content can also help boost your search rankings. You can create explainer videos for your blogs and add the links to the blogs to increase the engagement on your content. Seek the expertise of data analysis and projection to streamline and process all the information you collate via these strategies and platforms.
- Cross-promote Your Content
You can share your content on various channels and provide links to lead your potential customers back to your website. You can also embed social media statuses and posts within your articles and blogs as this can help to improve and increase your social signals. You should also ensure that your content is easy to share.
- Two-way Retargeting
You can use both audiences to encourage engagement on your content, build authority, and grow the traffic to your website.
- Optimise You Social Media Profiles
You can add relevant and consistent hashtags and keywords to your company’s social media pages. Google often shows social media pages at the top of its search results, so you should ensure that your social pages are well-optimised.
- Measure Social Media Performance
By tracking and analysing your content’s performance, you can gain a better understanding of your audience’s content preferences. Reviewing the number of shares and likes, as well as the comments section can help you improve your content strategy.
You can also interact with your audience to gain their trust, build credibility, and find relevant content topics.
To Sum It Up
Both social media and SEO have their own set of advantages. When efficiently merged together, they can prove to be incredibly beneficial for your business.
While Instagram, Facebook, LinkedIn, and Twitter might not directly affect your search rankings, they certainly can be an essential part of your overall strategy.
Optimised social media pages can help you improve your brand awareness, build a brand reputation, and eventually, increase your website’s traffic and improve your sales.
You can also consult with a professional SEO agency to know more about effective SEO strategies.