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The Best Marketing Essay Ideas 2021

To be able to select a relevant topic, you need a little background information on marketing itself. It is essential to understand different aspects to make a good choice. If you want to skip diving into the details, you can let Studycrumb.com write it for you. Simply follow the link to get started or keep reading to know how to do everything yourself.

Marketing is a key part of any business. It includes all the actions a company takes to sell its services, products, or goods. Therefore, any organization with a weak marketing department is not going to achieve success. Considering such a peculiarity and importance of marketing, you can cover a lot of relevant topics in your marketing essay.

Marketing Topics to Write About

Before selecting from the most obvious marketing topics, you can have a look at the trending topics for 2021 in general and see how they apply to marketing. Here are some examples:

Diversity and inclusion

You can use this popular topic for your marketing essay by asking the following question: ‘How gender affects buying decisions’ or ‘How promoting diversity can be a good marketing strategy.’

Going through change and uncertainty

This is a very relevant issue for the majority of the world’s population. You can apply it to marketing in the following ways: ‘Challenges in marketing due to the Covid-19 pandemic’ or ‘The impact of Covid-19 on buyer decisions.’

Employee wellbeing

During the pandemic, it is harder to keep track of employee wellbeing. However, this also has some positive effects. Companies and employees are more desperate than ever for ways to improve health and safety. We can apply this to marketing with this topic: ‘How remote work changed online shopping.’

Sports Marketing Essay Topics

Marketers use sports to reach out to a specific part of the population: football fans, rugby fans, women’s soccer fans, etc. They use products that generally appeal to that audience. In the case of football, the main audience is men. They generally like beer, snack foods, and merchandise of the team. This is an interesting topic to use for your essay, and it can be applied to your personal favorite sport as well.

‘How -specific club- uses Twitter to keep fans engaged’

‘What are opportunities for marketing in female sports?’

‘How Ice Hockey clubs use marketing to keep their fans coming back’

‘College sports marketing plans’

International Marketing Essay Topics

International marketing is any marketing activity happening across borders. This can include issues like export, foreign direct investment, licensing, social and cultural exchange, etc.

‘The challenges of international marketing during the pandemic’

‘How eMarketing trends affect international marketing’

‘How the difference in ethics overseas can impact international marketing’

Brand-specific Marketing

Think about specific brands like Apple or McDonald’s and their marketing campaigns. Why do they work so well? What are the strategies they use? You can use a specific campaign as the basis of your essay. This can make your writing more targeted and less general than other topics. Any reader interested in the brand or the history of its success achieved thanks to marketing will be attracted by the topic of your choice. Examples of brands with successful campaigns are Nike, Red Bull, Marlboro, Pepsi, Airbnb, Domino’s, Lego.

Controversial Marketing

There are areas of marketing that can be controversial. They are very audience-specific and either work well or don’t work at all. Writing about this also includes the ethical topic, which is very relevant. Think of Guerilla marketing, risky slogans, bold campaigns.

Marketing Strategies That Work on You

Since you are writing about a topic that should interest you, it is a good idea to think about what type of marketing works for you. Remember the time when you bought a product that you saw in a YouTube video or when you clicked on that ad on Instagram. It can be interesting to base your essay on a strategy that you have experience with. You might not have realized at the time you were being targeted by marketing strategies, and that is exactly what makes it so interesting to write about!

Essay Topics for Marketing

If you still have not been inspired, here is a list of marketing research topics that might interest you enough to write about: