Product packaging is the visual experience for consumers to the commodity. If the product packaging is all the same, what would customers think of that? Tired! And it would makes shopping a boring experience. Only innovative packaging design can quickly catch the eye of consumers and stimulate them to consume in a short period of time. Therefore, enterprises in mounting numbers are willing to spend more on unique packaging design.
Perfume packaging is a typical example. All the famous perfume companies are striving to consolidate their brand image in public through unique perfume bottle design.
Indeed, a great part of customers are full in love with a perfume in the first sight because of its exquisite packaging. Perfume is no longer used for personal hygiene alone instead of the most emotional gift in public. Besides, the rapid development of e-commerce enables consumers to buy perfumes remotely indoor. No direct contact with the perfume, perfume packaging has become the first form of communication with people.
In this article, we will take you through the unique design ideas of perfume bottles to gain reference for 2020.
Extravagant perfume bottle
Perfume is the expression of personality and taste, which has the ability to reflect special meanings. Perfume bottle design plays a vital role in conveying the style and making the perfume brand recognized.
Extravagant perfume bottles are no longer the privilege of high-end brands. Low and middle-end perfume brand can also choose their extravagant perfume bottles to enhance their brand image.
It is not necessary to create complex bottle shapes or luxurious ornaments to embellish an extravagant perfume bottles, but a simple perfume bottle can also give people a sense of luxury. For example, Hermes Eau des Merveilles Bleue launched in 2017 is transparent and irregular, with a little starlight in the center, and the inclined bottom is marine blue liquid precipitation. This glass perfume bottle does not contain traditional gold but reveals a noble luxury.
Natural feel perfume bottle
The perfume bottle with unique shapes can quickly attract the public’s attention though, regular perfume bottles can add some natural elements to gain initial attention and stand out.
There is no denying that the scent of the perfume has something to do with the existence in nature. For example, if the perfume contains some scent of flowers or fruits, it is possible to make the perfume bottle full of nature feel by adding natural elements such as flowers and fruits that match the perfume. Here we can refer to the Golden Pineapple perfume bottle launched by Estee Lauder in 2015.
Modern perfume bottle
If your brand is more inclined to the modern style and hopes to catch the eye of the modern urban young, a bold and unconventional design would be a highlight spot. What you can refer to is breaking through the fetters of tradition, raising your brand taste by adding more links with human beings in perfume packaging design, so that consumers can find resonance on perfume bottles.
In recent years, the most popular received trend by perfume brands in perfume packaging design is to make bold innovations in the shape of perfume bottles. The factor of inspiration comes from human, animals, myth, and even some small elements of life. For example, there are perfume bottles in the shape of women’s upper body, high-heeled shoes, slanting bags, and so on growing in popularity. Only out of the ordinary mind can talent shows itself in the design of modern perfume bottles.
To create a truly unique perfume packaging design and eye-catching aroma to give each bottle its own flavor and personality, please contact professional perfume packaging manufacturer. They will integrate your brand identity into the perfume bottle design and let your product tell your brand story.
Abely is a professional expert in the manufacture and design of glass perfume bottles and has been gaining increasingly popularity recently. In addition to professional perfume bottle design team, the process of beautifying perfume packaging design, such as die-cutting, stamping, and embossing steps, is also essential. If you want to harvest lots of loyal customers with a unique perfume bottle in 2020, you will choose Abely.