Everyone in the wholesale industry talks about line sheets. They tell you that line sheets are essential for business, but nobody tells you how you can create a great line sheet that can actually win customers. The wholesale business has to present its collection to the buyers at any point of time. The line sheets help the brands present their line to the buyers in a way that actually convinces the buyer to place an order. Product line sheet sample available online can help the beginners, but if you do not know how to create a line sheet using templates, then it is worth reading this article.
What actually a line sheet is?
To build a thriving business from selling your products to shops, you need to think like a retailer. But it is not that simple. You need to understand what the factors that can affect the buying decision are. You need to find out what makes the buyer place an order. How can you impress him at a glance and compel him to make purchases? Put yourself into a retailer’s shoes if you want to be successful in the industry.
A line sheet is an essential tool used by fashion brands and product-based wholesale businesses to boost their sales. It contains information regarding the products you want to sell so that the buyer can make a decision.
Line sheets are handy when you are heading to trade shows or pitching to interested buyers. No matter you are running an online store or doing a physical business, you need a line sheet to present your collection to the buyers.
Myths about line sheets:
It is true that the line sheets came from the fashion industry. They use these sheets to provide information about their product line to the buyers. But it is not true that only fashion brands need a line sheet. The fact is every product-based wholesale business needs a line sheet to showcase its product line to potential buyers.
So, never believe a person who says you do not need a line sheet if you are not in the apparel business.
What is the difference between a line sheet and a catalog?
Sometimes people get confused between a line sheet and a catalog. But both are not the same. To sell your products and earn profits, you need to convince the retailers that they would get benefited by buying your products. He should feel that investing in your products will be a great decision. You can easily do this in the catalog. A catalog is a document that contains detailed information about your brand and products. It may contain long paragraphs and lifestyle imagery too.
Once you have convinced the buyer to invest in your products, the next thing you need to do is to tell him how he can do this. You have to tell him how he can place an order. And a line sheet helps you do that. In the line sheet, you need to be as precise as possible. There is no place for long descriptions or paragraphs. You cannot include lifestyle imagery.
In simple words, a catalog tells retailers why they should buy your products, and a line sheet tells them how they can buy your products.
What information a line sheet contains?
This is an important question to ask as you can make a great line sheet only when you know what information it should contain. Take a look below to find out:
- Introduction to business:
It is important to give an introduction to potential buyers. In fact, you cannot present your collection directly right in their face. So, start your pack with a cover sheet. A cover sheet is a single-page document that contains a brief introduction to your brand.
Remember, it should not contain any long descriptions. You have to describe your brand below the brand logo in a brief paragraph. The brand logo is an important part of the cover sheet, so not overlook it at any cost. A logo is your brand identity, so insert it into the cover sheet.
The purpose of making a cover sheet is to evoke the mood and tell the potential buyers what your collection is about.
- Product line information:
A line sheet contains information that helps in making a buying decision. A wholesale brand creates a line sheet with the aim to sell products, but it actually helps the buyer place an order. Following information you should include in a line sheet:
- General information:
As we have already stated earlier, you should insert a brand logo on the cover page. Then write the content information below the logo. Your contact information must appear at the top of the line sheet so that the buyer can find it easily. Add phone number, email address, contact name, etc. in the line sheet.
- Product line information:
It is an important part of the line sheet that contains information about your entire product line. You should be very careful while adding information in this section. Add product images, item number, or SKU. Tell the buyer about the color and size options available. In this section, you tell the potential buyer about the materials you have used and delivery dates by style. State the wholesale price and suggested retail price, too, in this section. Set the prices carefully as you want to earn profits, not losses.
- Shipping and payment policy:
The buyer will be interested in the information about shipping and payment policy. Tell him how you pack products and how much time you take to deliver them. Also, tell the buyer about the shipping cost. Do you cover the shipping cost or buyer has to pay?
Payment is a great point of concern. Do you accept payment on delivery? Do you accept payment through credit card or PayPal? Tell the buyer about the payment methods you accept. Also, tell him about your refund policy. If you have any special offers for the buyers, include them in the line sheet.
How to make a line sheet in simple steps?
Line sheet creation can be an overwhelming task, especially if you are making it for the first time. Things become a bit easier if you make a line sheet using templates. This software are designed specifically so they guide you about what information you should include next.
Here is how you can create a great line sheet using software:
- Choose a plan:
First of all, you need to select a plan. Bear in mind that different industries have different needs, and these templates are created, keeping this in mind. There are free templates too available online, but they do not look professional. To create a professional-looking line sheet, you need to invest some dollars.
- Choose a template:
Now you need to select a template. Since every business niche has different requirements, choose a line sheet according to your niche. Do you need a line sheet for a single product or a collection? What layout you think would suit your product line? Make sure that the template you choose has enough space to add key product details.
If you are creating a line sheet for the first time, then we suggest you should choose a simple design. Once you understand everything about a line sheet, then you can switch to a more complex design.
- Customize your layout:
This is an interesting yet complicated step. In this step, you customize the layout of your line sheet. You need to tailor your line product sheet so that it can feel more personal. You can change the font size and color in this step. Well, you want to bring your products into the spotlight, so choose the font size and color that suits your product images.
In this step, you put your crucial details in the sheet, such as:
- Brand logo
- Product name
- The item number or SKU
- Product description
- Color & size options
- Wholesale price
- Retail price
- Minimum order quantity
- Lead time
Think carefully about how to group your products. Do not mess things up. Your line sheet must have a clear layout so that the buyer can understand everything clearly.
- Review and edit:
What impression would it make if you send a line sheet full of typos? This is the last thing you want to hear from a potential buyer that you messed up in the line sheet. So, always review it before sending it to the buyers. Make necessary changes if required. Make sure that the brand logo is clearly visible. The text you have included should be easy to read and understand.
Set your prices carefully. Use quality images and make sure that all images are equal in size. Double-check your contact information to make sure that it is correct.
- Download and send:
Now you have reviewed the line sheet and made necessary changes. You are ready to send it to potential buyers. Now download your masterpiece and send it to the buyers through email. You can also print it to send it to a retail store owner.
Give your start player the spotlight:
Your line sheet is a great way to create a great impression on potential buyers. If you deal with multiple items, then discuss your best-selling products in the beginning. Put your best items at the top in the line sheet. Let them take center stage.
There is no point in discussing your best items at the end. As a matter of fact, you should use the terms “best-selling,” “Top sellers,” and “best products” to grab the attention of the buyer and let him know that there is something special about these products.
Other things you need to know about a line sheet:
The retailers are busy people, and they do not have time to go through the long paragraphs and lengthy text. So, your line sheet must be as short as possible. Consider it a cheat version of the catalog. Keep long details for your catalog and add needed information in the line sheet.
Bear in mind that lengthy documents can cost you a sale, and the buyer would delay his response. A delayed response means that the buyer’s attention is diverted.
How can I stop my line sheet from looking boring? The answer is you do not need to!
A line sheet is a document that contains the product information, so include the relevant information only. There is no need to add extra stuff to make it interesting. Your line sheet is boring? No problem! Let it be.
Do not make potential buyers hunt around for your contact information. Some people think that giving a phone number is enough. You should provide your complete contact details, including your email address too.
Do not ask them to contact you for complete details. In fact, you should add complete details in the line sheet. It is fine to encourage the buyer to get in touch, but asking them to contact for your details in a line sheet is not a good idea.
Having a great line sheet ready means, you can win a customer at any time. A line sheet is an effective tool for product-based wholesale businesses that allows them to showcase their line in the best manner. When you create a line sheet, you need to make sure that all the information is correct. Typos in the line sheet do not leave a good impression on potential clients, and they don’t take your products seriously.
So, create a line sheet today and boost your business. Trust me; it will help you bring more and more customers. Keep updating the line sheet. You should mention an expiry date for the information in the line sheet so that the potential buyers know when it will become invalid.
With a great line sheet, you can take your wholesale business to another level. But make sure there are no mistakes in the line sheet at all, and it impresses the buyers so that they can make that purchase.