Every car enthusiast can unmistakably recognize the make of a car by its logo. Emblems are of artistic value, carry a hidden meaning, as their roots stretch back to the beginning of the last century. Over time, designers “modernize” them.
The creators do not randomly choose certain combinations of letters, numbers, symbols. A graphic image is a business card of a brand, reflecting the main direction of its activity, concept, values and key parameters.
Let’s take a quick look at the history of the appearance of logos using the example of such famous car brands as Peugeot and Ferrari. The Ferrari emblem is recognized as one of the best designs in world history, and Peugeot, which produces cars under this brand, is the oldest automobile company in the world.
Did you know that Enzo Ferrari drove a Peugeot? The founder of the concern loved racing cars, but preferred a more practical option for comfortable travel. And the Peugeot car was perfect for this role.
Peugeot logo – history of appearance
Peugeot cars are sold in 150 countries around the world. The owners of the company Emile Peugeot and Jules Peugeot proposed to create the Peugeot logo in the form of a lion. They turned to Julien Belezer, a jeweler and engraver from the deep province of Franche-Comte, for help. Over the course of several difficult years, the image of the logo has changed – from the powerful image of a lion walking along the edge of an arrow to the image of a head turned to the left, but the quality of the products has not changed.
In 1882, the mane of the image of a lion was changed, made it more powerful. And after a couple of years, it became a single officially operating emblem. The emblem began to flaunt on coffee mills from 1840, and from 1882 on bicycles, and even later on low-speed motorcycles. All automotive technology received a new emblem in 1906. In October 1933, the lion began to be depicted at the top of the radiator, and in October 1952, the image was applied to the hood of all cars.
For a long time, a voluminous silver lion was depicted in full growth and without a frame was an international attribute of the company. But in February 2021, the company decided to tweak the design a bit. It is now a heraldic shield. Inside it is a large image of a lion. Its jaws are menacingly opened, and the brand name is embossed in sans-serif type. Thus, now the beast is not presented in full growth. The drawing itself is white on a black background.
If you look into history, it becomes clear that the whole picture looks like the emblem of the 1960s. Only now the graphics have acquired strict outlines and become more effective.
The modern emblem has a flat configuration, which makes its use as convenient as possible. Now it will be much easier to hide the cameras and radars of the autopilot system.
The logo shield will make Peugeot cars more recognizable among competitors. The hydraulic shield symbolizes the high status of the owner and strong traditions. The new emblem will be available in March 2021. Further, the emblem will be extended to other car brands. This will be the next generation of the 308 hatchback.
Dealerships will also undergo reconstruction. All showrooms will be painted dark blue and a shield will be used in conjunction with Peugeot’s signature font.
The changes will also affect the brand’s website. Now it will be possible to get acquainted with the entire list of necessary services on it, which will greatly simplify the procedure for buying a car.
The new version was developed by the international studio Peugeot Design Lab in honor of the brand’s transition to a new stage of development. She, according to the creators, will help to gain trust in new countries, increase the rate of global growth and introduce the world to the refined, French style of the Peugeot brand.
Ferrari logo is one of the best designs in world history
Ferrari’s high-tech, agile sports and racing cars have won love around the world. Today this brand is one of the most famous companies in its field. Its founder is the famous designer Enzo Ferrari. The demonstration of the first car took place in 1940.
Today the Ferrari logo is known all over the world. The first emblem was unveiled in 1929. It is made in the form of a prancing horse on a bright yellow background. At the bottom there are spectacular capital Latin letters “S” and “F”. The emblem was created by Enzo Ferrari himself in 1928.
Why was the horse chosen and not another animal? According to the first version, the family crest of the creator was placed on the logo. And according to the second legend, the horse appeared after Barak shot down a German plane. The pilot was a native of the city of Stuttgart, whose coat of arms was made in the form of a rearing horse.
Throughout the existence of the brand, the emblem has undergone changes. So, in 1950-1960s the image of a horse had a detailed drawing, and in 1989 the picture acquired a rectangular shape. And in 1997, the famous bright red hue appeared, and the horse itself was made of a material that imitates silver.
This design was liked by many car enthusiasts and was recognized as one of the best logos in world history. It symbolizes quality, swiftness, assertiveness, rich history.