The Main Types of Advertising: A Complete Guide

Did you know that 84 percent of consumers believe that businesses should create their own content when growing a brand? The best advertisements have a way of capturing the attention of your target audience while sharing a message or an idea in a short amount of time. Using different types of advertising will help you reach the most people and start generating more revenue.

Putting time and thought into your advertising strategy will allow you to check all of the boxes for all of your eCommerce brands. Learning how to advertise is perfect for reaching the younger generations as well as senior citizens.

The good news is that you’re in the right place to learn all about coming up with the best advertisements for your brand. Keep reading this article to learn about the types of advertising that your business needs to start using today!

Print Advertising

The most common and oldest form of advertising that is still in use is print advertising. While brochures and leaflets are great, the best mediums for print advertising are newspapers and magazines. If you know your target audience then you can advertise your goods or services in local or national newspapers.

Mail Advertising

Another great option if you’re looking to add to your advertising strategy is using mail advertising. Despite the view that many people throw out their “junk mail”, mail advertising is an effective way to reach a large audience. It’s a form of direct marketing that is quite popular with smaller businesses since it is affordable.

The best approach for mail marketing is coming up with creative ad campaigns. Add in some incentives or lucrative offers for your goods or services to increase the chances of engagement with your audience. This form of advertising has died off with more businesses turning to email marketing, but it’s a great tool for small business owners.

TV Advertising

Television advertising is a great way to capture the attention of your target audience since many people spend time watching TV each day. Some people even tune into the Super Bowl solely for the best advertisements each year.

If you’re looking to market your goods to a large audience then you should consider making use of TV advertising. You can combine the senses of sight, sound, color, and movement into your commercials. This combination is a great way to convince your audience to learn more about your brand and the things that you have to offer.

The main thing to think about with TV advertising is your budget. It’s a bit cost-prohibitive compared to other types of advertising. Most ads are sold with 20-second, 30-second, and 60-second time allotments.

Expect to pay more if you want longer ads that get played more often throughout the day. You should also consider the time of day that your ads air so that you can appeal to your main target market.

Radio Advertising

Despite what you might think, the radio is not dead. Many people listen to the radio when working on projects or when driving from Point A to Point B. It’s one of the classic forms of advertisement for companies across a number of industries.

If you know that a large segment of your target market listens to a particular radio show or station then you can use that to your advantage. It’s possible to tailor your advertising strategy around picking commercial slots that fit in with the breaks on the show. You’ll get the most bang for your buck with radio advertising during those prime-time slots.

The timing of your radio ads, especially during rush hour for most workers, will allow you to generate a ton of interest in your brand. The only downside is the fact that radio ads can only present sounds to your target audience. It is a limited form of advertisement, but still effective for growing eCommerce brands.

Product Placement Marketing

If you’ve ever watched the first two “Home Alone” movies, you’re sure to have noticed the product placement used throughout each. There are even movies that parody the product placement marketing strategy, like Wayne’s World. It’s an effective form of marketing for a growing brand since it will allow you to put your products in the mind of the audience.

The pizza and Pepsi in the first Home Alone movie might create an impulse that drives you to order pizza and some Pepsi drink products. It’s a discreet and subtle way to market your products to a large target audience with minimal effort. Consider using this form of marketing if you have products for sale at your eCommerce store.

Pay-Per-Click Advertising

The growth of the internet has led many people to look for new paths for marketing their goods and services. One of the most innovative options out there is pay-per-click advertising. With this method, you’ll pay a search engine like Google to post your ads in a premium place.

You won’t pay for this marketing service until after a member of your target audience clicks on the ad and visits your site. These are often the ads that are listed as recommended or sponsored ads when you search for something through a search engine.

If you’re running a small eCommerce brand then it’s a great idea to develop a website and make good use of PPC advertising as part of your ad campaign. It will bring much more traffic to your website, which will increase the odds of getting more sales.

Social Media Advertising

One of the best things about social media advertising is the cost associated with it. It hasn’t taken long for marketers to capitalize on the popularity of social media and find ways to market goods and services through it. TikTok lead generation ads are a great way to get started for growing eCommerce brands since they’re sure to get you in front of millions of consumers.

In addition to TikTok, you should also look at advertising your business through other social media platforms like Facebook, Instagram, and Pinterest. You can filter the target audience that you want to appeal to rather than spending money on ads that will go to consumers that have no interest in your brand.

Unpaid ads are a great route to take if you’re looking at saving money while growing a brand. It’s an organic form of marketing that attracts your audience since you’re posting content about your products and the core values of your brand.

Paid ads are ads like PPC marketing where you pay a service to post an ad and attract more consumers. It’s a great supplement to your unpaid marketing strategy.

Video Advertising

Video advertising is another prominent form of marketing that you need to use when learning how to advertise. Video is great because it allows you to engage more senses with vision, hearing, color, and writing. It’s arguably the best advertising platform available to marketers in 2022.

You can set up video ads for your brand on platforms like Hulu, Amazon Prime, YouTube, and Vimeo. These ads will get displayed prior to viewers checking out a video or starting a new movie. You can also expect to get ads in the middle of some of the content that your target audience is watching.

The biggest trend with video advertising is interactive ads. These ads make it possible for consumers to interact with your video advertisements, which grows engagement with your audience. It even allows your audience to shop for products that interest them within the videos themselves.

Podcast Advertising

Podcasts are another trend that has grown drastically over the past decade, and they’re a perfect option if you’re looking to add to your advertising strategy. People of all age groups are listening to podcasts while driving to and from work or while studying.

Something that sets podcast advertising apart from radio and TV advertising is the cost associated with it. Booking an ad slot in the middle of a Conan O’Brien podcast is a great way to get your brand in front of more people while spending less money in the process.

You get to decide if the host of the podcast reads a script that you’ve written for the ad or whether you’d like them to come up with a script of their own. It’s a fun and creative way to start growing a brand.

Start Using These Types of Advertising Today

Using all of the types of advertising available to your business is a great way to ensure that you’re growing a brand in a healthy and sustainable manner. New technologies have opened the door for things like pay-per-click marketing and podcast advertising, while radio and TV marketing are also effective. You should also consider using mail and print advertising to reach more audience members.

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