Are you looking to create a company website but aren’t sure how to get started? There are many factors you need to consider when building a website for your business. However, the main factor you need to consider is what type of website you’re going to build.
There are several types of websites to choose from, and which one you choose can have a huge impact on your company. Read this guide to learn about the different types of websites.
1. E-Commerce Websites
E-commerce websites are a must for those who plan to sell goods or services online. E-commerce websites can perform quick electronic transactions so your customers can get the products or services they want efficiently.
E-commerce websites can also help keep costs low for your company, as you don’t have to worry about the additional costs of managing a physical storefront.
A user-friendly design should be your top priority when building an e-commerce website. If users can’t navigate your site easily, they’ll abandon it and buy the products they need from somewhere else.
2. Lead Generation Website
As the name suggests, the purpose of a lead generation website is to capture leads. Lead generation websites are great for when you want to bring a potential customer into a sales funnel or further develop relationships with current customers.
Lead generation websites mainly focus on landing pages to capture the attention and information of potential customers. Your landing page should include a brief headline and sub-headline, a contact form, and a captivating image or short video.
Also, make sure your landing page has a strong call-to-action so your customers know what to do next.
3. Information-Driven Website
An information-driven website, also known as a blog, can work well in conjunction with your main website. Blogs are an excellent way to show off your industry knowledge to customers and potential customers.
If executed correctly, blogs can show up high in the search results, allowing you to bring more traffic to your site. Blogs can also help you expand on promotional events, product listings, and partnerships.
4. Support Website
If your company sells technology products, a support website is essential. For example, Apple has a robust support website where customers can seek answers to questions about their devices.
We recommend adding a frequently asked questions section to your support website. You should also include community forums and options for contacting customer service.
5. Branding Website
Branding websites essentially function as online portfolios. These sites allow you to put your brand in the spotlight and showcase all of the great work you’ve done.
Your branding website should put a heavy emphasis on design, as you want it to stand out from the competition. The design of the site will also help further define your brand. You can check out webtheorydesigns.com to learn more about great web design.
Types of Websites: Time to Launch!
Now that you know about the different types of websites, it’s time to hone in on your goals so you can figure out which type of site is right for your brand.
Of course, there is no limit to the number of websites you can create, so consider making two or more of the above. And check back in with our blog for more website-building tips!