The Music Streaming Market in the Middle East and Africa Experiences a Significant Boom amidst COVID-19

Over the past few years, digital music-streaming websites and platforms have been changing the music industry, and this has significantly increased the popularity of digital music in the Middle East and Africa (MEA). The music streaming market in the Middle East and Africa is also growing exponentially, as users are attracted to buying content that they can access for free. Some of the top digital music streaming platforms in these regions are Google, Spotify, and Apple.

The apps of these music streaming platform providers are also experiencing a significant boost, thanks to the availability of paid subscriptions and free-trials. This digital age seems to favor the digital music streaming space, as it is growing at an enormous pace. There has also been a considerable decline in the physical sales of CDs because people can now download their favorite songs off the internet with ease.

Due to the willingness of consumers to pay for the content they consume, there is a rise in the number of digital music streaming platforms. Hence, the increasing popularity of these platforms is expected to boost the demand for digital music streaming in the Middle East and Africa. Another factor that could drive the demand for music streaming across the MEA is the continuous increase in the number of music subscribers.

In the MEA region, Saudi Arabia had the highest number of Coronavirus cases with South Africa and the UAE being the second and third respectively. During the COVID-19 pandemic, one of the hottest businesses across the globe is online entertainment. The providers of music streaming services witnessed a significant increase in demand from the MEA region.

The streaming service of Tencent Holdings Ltd. was a hit in Southeast Asia, and the company is now planning to enter the African market. The firm wants to launch its paid music application – Joox – to some of the most populous countries in Africa.

In 2019, the leader of the music streaming market in the MEA region is the on-demand music-streaming segment. Some of the top giants in the on-demand streaming market are Amazon Prime, Spotify, Google Play Music, and Apple Music. Radio streaming and on-demand streaming have similar technology, but the difference is the user experience.

The aforementioned music streaming platforms use on-demand audio streaming software together with network infrastructure to stream media files. There has been a huge increase in the use of on-demand music streaming platforms and the number is expected to continue surging higher, thanks to the increase in demand for online content.

The size of the music streaming market in the Middle East and Africa was gotten using both secondary and primary sources. The research process involved carrying out exhaustive secondary research using external and internal sources to get quantitative and qualitative information about the market. The participants of this process are industry experts such as business development managers, VPs, national sales managers, and market intelligence managers. External consultants like research analysts, valuation professionals, and top opinion leaders in the Middle East and African music streaming market were also part of the process.