The use of 3D rendering in real estate and the benefits it brings to the agents

The Real estate industry in the 21st century is so explosive and has become increasingly competitive, with numerous new players fighting to carve out their share in the market. This has made it quite challenging to gain a competitive edge. So any new marketing tool that will enable you to reach clients better—whether for residential property sales, commercial real estate, or home remodeling—provides a welcome advantage over competitors. And real estate 3D rendering services offer you the very edge that you need. Let’s look at how real estate agents and companies can benefit from 3D rendering.

3D Renderings are more attractive to Clients

Realistic 3D renderings can offer extremely attractive visuals of future design for a client to be walked through, especially when the project is semi-completed or doesn’t exist yet. They are probably very attracted to the 3D rendering because humans are inclined to enjoy shapes, dimensions, and color. While 2D drawings with measurements and lines to layout space nicely, the tensions are genuinely one of the essential items in real estate drawings. They will not be as impactful for a client compared to 3D renderings. When you look at designs in a 3D rendering, you get a much better perspective on what space will look like, and this clear picture allows a client to see themselves in an area, instead of just seeing the dimensions of the site.

3D Renderings Improve Accuracy and Precision of Presentations

From an architectural viewpoint, static floor plans, 2D blueprints, and other rudimentary diagrams do not provide 100% accuracy. However, this isn’t the case with 3D rendering, as it allows for higher accuracy and precision for real estate listings. 3D renders are created by translating the images from 3D models, which are made using minute measurements and details with virtually zero tolerance. This means that the accuracy of 3D renders is much higher than 2D plans and drawings.

Offers real-time editing of designs

The ability to change a design or presentation is one major benefit of 3D rendering. Using traditional photography-based media, the process involved to make changes can be very lengthy and time-consuming. The photographer would first have to re-visit the site or re-create the photoshoot to create a new set of photos, then edit them using post-processing software before re-submission to the real estate agent. However, with 3D rendering, you could simply edit the original design file, making changes instantly, and this allows you greater flexibility as a real estate agent. For example, you could quickly change the interior designs or furniture of new property developments.

Reduce Operating and Production Costs

Using photography and other traditional methods like 2D plans can often be costly. The cost of hiring a photographer several times for different photoshoots adds up. If the real estate agent produces their photography, then there is the cost of purchasing a high-quality DSLR camera and equipment. Using 3D architectural rendering services is relatively inexpensive, as there is no need to buy expensive equipment. The design specialist provides everything, which can be found within a powerful rendering software. Also, using freelance rendering services means that the real estate business is spared from paying a salary. By using this service, real estate businesses will pay only for the rendering they require, making projects cost-effective.

Create Virtual Reality and Simulation Opportunities

Another beauty of Virtual reality and augmented reality is that it offers an immersive experience that can practically be touched and felt. A client can virtually step into the building, take a tour through the different rooms, feel how space flows and what each room looks like before deciding to buy or refinish the house. This immersive experience helps them to truly connect with the property and feel what it’s like to be inside of it when it’s fully complete.

3D rendering has proven to be an excellent solution for architecture and real estate by opening up a whole another world of possibilities. It has allowed real estate companies to use new technologies, widening their appeal through ground-breaking marketing.

CONCLUSION

Considering the usage of 3D rendering could widen your business appeal as a real estate company. It could help improve the efficiency of your business by reducing costs and enhancing times for customer services.