The e-commerce industry has been growing steadily, which means it’s a great way to earn money. For this, of course, you need to create a website.
However, there are steps to take if you want to ensure the success of your e-commerce business. After all, the competition is vast and standing out from the crowd is a must.
In this article, we will cover the best tips for creating an excellent e-commerce website for your business.
Let’s get to it.
Create An Excellent Buying Experience
First and foremost, you need to ensure a great buying experience for your customers.
Start with the website layout and navigation. Avoid a cluttered homepage and landing pages – don’t over do it with CTA buttons, pop-ups, excessive design elements. Keep it sleek, simple, and ensure the design corresponds with your brand.
Focus on the navigation – include a search bar, group your products by categories, etc. It’s crucial that your customers find what they are looking in a timely manner.
On top of that, put time and effort into creating proper descriptions for each products. If you can, hire a professional photographer to take aesthetically pleasing pictures of your inventory.
Keep Your Load Times As Short As Possible
Over 40% of customers expect a website to load in two seconds or less, thus the loading times of your e-commerce store are crucial.
While there are a lot of web hosting providers and plenty of plans, we recommend choosing VPS hosting for the task.
Shared hosting, while much more affordable, offers less control and frankly – less features. While it will be enough for a blog, an e-commerce site requires a lot more recourses.
Hostinger offers cuting-edge VPS hosting solutions worth checking out. Starting at $3.95, their plans offer full root access, plenty of storage space and bandwidth, incredible loading speeds and more.
Transparency Is Essential
The information on your website needs to be clear and concise, such as the initial price, taxes, and shipping costs. Customers are not fond of price shock, and this method of selling will not provide the results you desire
When you are upfront about your pricing, it is easier to build trust with your customers. It helps to reduce cart abandonment.
You should also consider adding valid SSL certificates to give customers peace of mind knowing their payments are secure.
Enhance Your Checkout Process
If your website features a complicated checkout process, users are likely to abandon their purchase. The checkout process on your side needs to be simple and easy.
One way you can improve it for customers is by offering guest checkout and multiple payment options.
Guest checkout allows customers to purchase items or services from your e-commerce store without signing up for an account.
eliminate any unnecessary steps from the payment process. Avoid redirecting customers to a different tab and just simplify the process in general.
Your checkout experience should disclose your return policy to help customers understand the steps they need to take in case they experience any issues with any products.
Being transparent about return policies as well is crucial, as it will lower the chances of unhappy customers
Adding Trust Signals
Trust signals help increase your chance of getting sales because customers view your website as a trusted site. You can add it to your website by showcasing security badges and certificates, such as:
- Money-back guarantee
- Trust badges
- Secure transactions
- Social proof
Showcase Your Excellent Return Policy
Return policies are important because it makes buyers confident that if they are not satisfied with a purchase, they can get their money back.
Providing a return policy lets customers know you stand behind the products and services you offer.
Like mentioned before, ensure you’re transparent about the return process. If you’re selling physical goods, inform the customers weather they need to pay for shipping in case they are unhappy with the product and want to return it.
Further more, have clear guideliness of applying for returns.
Use Color Psychology to Improve Your Sales
You can use a variety of colors to boost your sales. The colors you use depend on the message you want to send to your audience and the actions you want customers to take.
If you want to send the message that your brand is powerful, red if a good color choice.
Most business logos and websites incorporate the color blue because it symbolizes loyalty and trust.
You can also send a message of positivity by using green in your website design.
If your e-commerce website sells creative items, such as art and similar products, purple is great to use because it expresses creativity.
Keep In Touch With Your Customers
Continuous communication is essential for growing your business. Keep in regular contact with your customers so they are aware of any deals and specials you may be offering.
On top of that, having reliable customer support is crucials. Whatever the business you’re operating might be, your audience will have questions about your products.
For this, you need to have a team of well-trained customer support agents. Ensure they are well informed about your products, respond quickly and show empathy to your audience.