Top 5 KPIs that a Digital Marketing Agency should Track

Most digital marketing agencies use KPIs to measure marketing results. The outcome mostly depends on the input, and the rule is also the same for the marketing activities. But, the question is where to particularly focus on the marketing resources and efforts? Thus, several digital marketers and agencies rely on digital marketing KPIs to make uniform decisions. This also helps them to assess the marketing data in a more informative and organized way. The 5 KPIs that needs to be tracked are given below:

Revenue growth:

For any kind of marketer, the most crucial and basic barometer to earn success is sales growth. All you need to do is track your sales from a period to the next, and you can also prepare income reports with any software available out there. The previous time’s revenue needs to be subtracted from the current one. Then finally, use the total of the last time’s revenue to divide the number. You will get a percentage of revenue growth. To unlock rapid revenue-growth, you may opt for the services of Super Gravity Group. If you encounter negative growth, then there is something wrong, and you need to make the corrections accordingly. check out this Digital Marketing Certification Course and learn the techniques of how one can scaleup the revenue growth through advanced techniques in Digital Marketing.

Income sources:

The revenue streams also need to be analyzed. It includes revenue per client and service. You need to determine the profitable segments and customers first hand. We are considering an example of a copywriter who finds that his or her income is mostly based on writing ebooks. Every decision needs to be uniformed to improve the growth of the business. Understanding that ebooks are producing a surplus, you need to opt for a digital marketing service that offers a more aggressive service. For analyzing the revenue streams, you may make use of any cloud accounting software that will show your income streams’ summaries.

Monitor the qualified leads:

To see that whether the marketing campaigns are focusing on targeted leads or they are just generating improper traffic or attracting an improper audience, you need to monitor the number of qualified leads. The marketing team forwards the MQL or marketing qualified leads to the sales team. The sales team accepts the Sales-accepted leads or SAL and will follow them. The SQL or sales qualified leads increase focused attention and push the lead into the sales cycle. The prospects need to be filtered based on tags and dates to see the perfect number of monthly leads. To improve, just create robust, targeted campaigns to get in touch with the correct audience.

Monthly site traffic:

Monitoring the overall traffic is important. But, you also need to see the number of visits paid to your homepage, landing pages, blog, pricing page, etc. Make use of those figures to determine which part of the site is having the best conversion rate. And opt for the best practices for the other pages as well. For this purpose, you may use an analytical tool. To increase the website-traffic, you do either of these two- spend more on CPC or cost-per-click advertising or just make SEO-optimized content to earn more organic traffic.

Average time on page:

Average time on page is an important metric, especially for organic traffic because Google is ranking pages based on the page’s relevancy. The more the website’s average time on page, the better you will rank in the SERPs and convert more visitors to leads. To improve, you need to create necessary and compelling content. Add more indispensable information on the pages. Integrate the pages with colorful images to make them more organized and also take care of readability.

Conclusion:

The above-mentioned are some of the digital marketing KPIs that need to be tracked. But, these are not enough, and to start tracking the vital business metrics, you may set up a monitoring system. For KPI report compilation- just set up a spreadsheet that will contain all the vital metrics that you would want to measure every month.